What is hybrid production of AI and photography?
AI image generation and photography are often talked about as opposing technologies.、At the actual production siteA production style that combines bothis increasing。
This method is generallyhybrid productionis called。
What is hybrid production?、
- Actual shooting material
- AI image generation
This is a way to create visuals by combining。
AI doesn't create everything.、It's not just about taking pictures.。
How to create by leveraging the respective strengths of photography and AIです。
In this article、We will organize the idea of hybrid production based on specific production examples.。
Why is hybrid production on the rise?
AI image generation is very convenient, but、It may not be practical to create all visuals with AI。
For example, the following problem。
- Credibility of real people
- The exact shape of the product
- brand reality
These elements、Actual photographic material is often required。
On the other hand, AI image generation has the following strengths.。
- background production
- Worldview expression
- image production
Therefore, at the production site、How to combine photography and AIis now used。
Studio shooting + AI background
One of the methods often used in hybrid production is、How to take a picture of a person or product and create a background using AIです。
For example, the following production。
- Photographing human models in a studio
- Photograph the product in the studio
- Background generated by AI
By using AI background、You can create scenes that are difficult to shoot.。
For example
- future city
- fantastic scenery
- abstract worldview
This kind of background is compatible with AI image generation.。
Character photography + AI performance
Portraits are also being produced using AI.。
For example
- photographing a model
- Add lighting effects using AI
- Generate background and environment with AI
By using these methods、You can create performances that are difficult to achieve with just photography.。
While ensuring the reality of the characters through filming,、It is characterized by the ability to expand visual expression.。
Product photography + AI performance
Hybrid production is also used in product visuals.。
In EC and advertising、The product itself must be photographed。
However, the background and worldview can also be created using AI.。
For example
- The product is taken in real life
- Background and effects are generated by AI
- Create advertising visuals by compositing
By doing this、You can create impressive visuals without creating a studio set.。
AI is a tool that assists shooting
The important points of hybrid production are、AIをUse it as an auxiliary tool rather than a substitute for photographyです。
AI image generation has strengths in the following areas。
- background production
- World view production
- visual variations
on the other hand、Photography has the following roles。
- real person
- Product reality
- brand credibility
By understanding the roles of both、Enables more efficient production。
Benefits of hybrid production
By combining AI and photography、Greater freedom in production。
The main benefits are:。
Adjustment of production costs
By using AI background
- Location shooting
- large set
It may be possible to reduce。
Production costs may be adjusted。
Expanding visual expression
By using AI、It is possible to express expressions that are difficult to achieve with just photography.。
For example
- fantasy world
- future space
- unrealistic performance
These visuals are compatible with AI.。
Production speed
By using AI backgrounds and materials、It can also speed up visual production.。
Especially in SNS and digital advertising、Production speed may be important。
Visual production in the AI era
With the advent of AI image generation、The way we create visuals is starting to change dramatically.。
But that doesn't mean filming will stop.。
Rather now、The following production methods are increasing:。
- Visuals created only with AI
- Visuals created only by photography
- Visuals that combine AI and photography
Among them, hybrid production、It is spreading as a realistic production method.。
summary
AI image generation and photography、It is not a relationship where one completely replaces the other.。
At the current production site、Hybrid production that combines AI and photographyis increasing。
For example
- Studio shooting + AI background
- Character photography + AI performance
- Product photography + AI visuals
By combining both technologies in this way,、Greater freedom in visual production。
Visual production in the AI era、AIと撮影の役割を理解して使い分けることbecomes important。
▶︎ [Will photographers lose their jobs due to AI? The role of photographers in the AI era]
▶︎ [Should photographers use AI? | Practical judgment on AI implementation]
▶︎ [Can advertising photos be created with AI? Possibilities of AI advertising visuals]
