Will AI image generation replace photos?
With the evolution of AI image generation、There is a growing debate about whether photographs will no longer be necessary.。
actual、AI can now create photo-like visuals。
Opportunities to see AI images on SNS and advertisements are increasing.。
However, from the perspective of the production site,、There is a clear separation between areas where AI is used and areas where photography is required.。
Not everything will be replaced by AI。
The following division of roles has emerged in visual production:。
- Areas suitable for AI image generation
- Areas that require photography
Advertisement in this article、EC、Examples of specific uses such as SNS、Organize AI image generation and photo usage。
Areas where AI image generation is strong
AI image generation、Even in visual productionimage visualOur strength lies in the production of。
For example, the following uses。
- concept visual
- image cut
- abstract visuals
- A worldview that doesn't exist
AI can create natural-looking visuals even for non-existent objects。
Therefore、AI images are increasingly being used in advertising, SNS, etc.。
SNS content
Social media requires a lot of visuals。
AI image generation is used for the following purposes。
- Visual for posting
- content background
- image cut
The advantage is that you can increase visuals while reducing production costs.。
concept visual
In advertising production、You will need a visual image to convey your worldview.。
For example
- future city
- abstract image
- unreal scene
Such visuals are the specialty of AI image generation.。
Even if it is difficult to express in photography、AI can be created relatively easily.。
Areas that require photography
on the other hand、There are some areas that cannot be replaced by AI image generation.。
What is especially important isVisuals that require realityです。
Product photo
Product photos are important on e-commerce sites.。
When selling products、Must show actual product。
- Product shape
- Texture
- color
This information is、Unless it is an actual photo, it cannot be accurately conveyed.。
Therefore, product photography is still based on photography.。
real person
For corporate sites and advertisements、There are cases where a photo of a real person is required.。
For example
- Employee introduction
- interview article
- event photos
These visuals must be of real people。
Using AI people can cause reliability issues。
On-site records
The following types of photos cannot be replaced by AI:。
- press photo
- On-site record
- documentary
These photos have the role of recording ``events that actually happened.''。
Because AI image generation does not record reality、This area will remain for photography.。
Division of roles at the production site
In actual visual production、The number of cases in which AI image generation and photography are combined is increasing.。
For example, the following method。
Image sharing before production
Using AI image generation
- Concept confirmation
- visual direction
- image sharing
may do。
Auxiliary materials for photos
AI image generation
- background
- synthetic material
- visual variations
There are also cases where it is used as。
In other words, AI image generation、It is also used as a tool to assist in photo production.。
Why photos don't disappear
Even if AI image generation advances、It is thought that it is unlikely that photos will become completely unnecessary。
The reason is simple。
Photographs have the following roles:。
- record reality
- prove the existence
- Ensure reliability
These roles cannot be replaced by AI image generation.。
Therefore, in visual production、It is thought that AI and photography will continue to coexist.。
summary
AI image generation can create photo-like visuals。
However, at the production site、The roles of AI and photography are already separated。
Areas where AI image generation is strong
- image visual
- SNS content
- concept expression
Areas that require photography
- Product photo
- real person
- On-site record
With the spread of AI image generation、The way we create visuals is definitely changing.。
But that doesn't mean the role of photography will disappear.。
Depending on the purpose of production、It is important to use AI and photography appropriately。
▶︎ [Differences between AI photos and live-action photos | Limits of generated visuals]
▶︎ [Can advertising photos be created with AI? Possibilities of AI advertising visuals]
