Will AI eliminate the need for photography?
With the evolution of AI image generation, we often see the argument that ``I don't need photography anymore.''。
actual、AI can now create photo-like visuals in a short time.。
but、From the perspective of the production siteJobs that can be accomplished only with AI、Jobs that require photography are clearly separated.。
Not all shooting is unnecessary。
The following decisions are made in visual production:。
- Visuals created with AI
- Visuals that require photography
Advertisement in this article、EC、Corporate public relations、Taking the production area of SNS content as an example、Organize the division of roles between AI and photography。
Differences between AI and photography in each production area
What is the role of AI image generation and photography?、Varies depending on production area。
Let's organize them by typical visual production field.。
advertising visual
in advertising、Image visuals are used to express the world view.。
For example, something like。
- concept visual
- image cut
- abstract visuals
AI image generation may be used for these expressions.。
This is because you can create visuals even in non-existent scenes.。
However, photography may be required in the following cases:。
- Advertisements using real people
- Advertisements that show the actual product
- Advertising where brand credibility is important
In advertising production, both AI and photography are increasingly being used.。
EC site
Product photos are important on e-commerce sites.。
Users who purchase products、The following information is determined from the photo。
- Product shape
- texture of material
- Feeling of size
- color
AI image generation can create product images, but、Accurately conveying actual product information can be difficult。
Therefore, many e-commerce sites、Product photography is based on photography.。
Corporate public relations
On corporate websites and public relations、It is important to convey actual information。
For example, the following photo。
- employee photo
- office photos
- event photos
These visuals are used to convey actual corporate activities.、Photography will be required。
Using AI images、It may not be possible to accurately represent actual corporate activities.。
SNS content
Social media requires a lot of visuals。
AI image generation is increasingly being used in this field.。
For example
- Post visual
- image cut
- content background
Because the speed of information is important on SNS、May be compatible with AI image generation。
Visuals created with AI
AI image generation is suitable for the following visuals。
- abstract image
- world view visual
- concept expression
- landscape that doesn't exist
These visuals、Real-life photography not necessarily required。
AI image generation may enable efficient production.。
Visuals that need to be photographed
on the other hand、There are also clear visuals that require photography.。
The following four perspectives are particularly important:。
reality
Photos have the power to prove that they actually existed.。
For example
- press photo
- On-site record
- documentary
These photos cannot be replaced by AI.。
Commodity
When selling products、Must show actual product。
User from photo
- Product texture
- Detailed shape
- Usage image
judge。
Therefore, it is often necessary to take product photos.。
Character expression
photos of people、It is related to the reliability of companies and brands.。
For example
- Employee introduction
- interview
- brand model
It is important that these photos are of real people.。
brand trust
Visuals for companies and brands、Reliability becomes a key factor。
When visuals are composed only of AI images、The relationship with reality may become weaker.。
Therefore, the brand visual、In many cases, actual photographs are used.。
Visual production in the AI era
With the advent of AI image generation、The way we create visuals is definitely changing.。
However, at the production site、AI and photography are not at odds.。
Rather, they are being used differently in the following ways.。
- Visuals created with AI
- Visuals created by shooting
What's important is、Choose the most suitable method according to the purpose of productionです。
summary
With the evolution of AI image generation、There is also increasing discussion that filming will no longer be necessary.。
However, in the actual production site、There are many visuals that cannot be achieved with AI alone.。
Photography is especially important for the following visuals:。
- Photos that need reality
- Product photo
- portrait photography
- brand visual
AI image generation is a new tool for visual production.、The role of photography will not disappear。
By understanding the difference between AI and photography、Visual production decisions become clearer。
