Where should people be involved in production?
The role of production work is changing
At the visual production site、Work roles have changed significantly over the past few years.。
Previously, "creating" itself was work.。
Take a photo、Design work for design、Visual production for advertising。
In other words、A time when the finished product itself was valuable.です。
But now things have changed a little.。
At the visual production site、
- Should I take a photo?
- Should I use existing materials?
- Will it be possible with AI generation?
TheseJudging the production methodis now required。
With more options for production methods,、
It seems that ``designing how to make it'' is becoming more important than ``making it.''。
If you don't understand this change、
It becomes impossible to properly explain the value of production.。
Why is there confusion at the production site?
The perception remains that production = work.
The reason many creators are confused is simple。
Continuing to view production as “work”です。
For example, let's consider photo production.。
- take a photo
- retouch
- deliver
If we think of only these tasks as work,、
Now that there are more options for production methods, it is becoming harder to see the value.。
Because what the client wants is、
- Does it match the brand?
- Is it appropriate for the medium?
- Does it work in the market?
such asdesign partThat's why。
Of course, the completeness of the product is important, but、
There are an increasing number of cases where this alone is not enough to make a career work.。
If you don't understand this structure、
A situation arises where ``even though the visuals are good, they do not lead to work''。
The production process has already expanded
The design process is increasing in visual production.
Current visual production、It's not a simple production process。
In practice, the following processes exist。
- planning design
- concept design
- Design of media used
- Determining brand alignment
- Choice of production method
- visual production
- Use and expand
If you look at this structure, you can see that、
Production is only part of the process。
Especially in recent years、
- SNSexpand
- EC site
- Advertising operation
- owned media
Etc、Visuals are being used more and more。
Therefore、
“Where should I use the visuals?”
“What does the visual convey?”
That's calledThe importance of the design part is increasing.。
Even visuals that until now had to be produced and photographed、
Currently, there are cases where other methods such as AI generation and existing materials are available.。
That's why、
Role in determining production methodsis now required。
What is happening in the practice of visual production
Design is more important than production method
At the actual production site、The following decisions are made on a daily basis:。
For example, EC visual。
There are many cases where product photos need to be taken.、
Backgrounds and image cuts are not necessarily photographed.。
Until now, the only way to produce something was to set up a studio.、
Currently, it may be achieved by AI generation。
The same goes for advertising visuals.。
Depending on the campaign、
- Many visual patterns
- short term replacement
- Expand for SNS
etc. are assumed.。
In these cases、
Choosing the production method is part of the designbecomes。
In other words、
Including “whether to shoot or not”
production design workThis means that。
Production process that requires human involvement
A person's value lies in the area of judgment.
In production in the AI era、
People do not have the same role in all processes。
Especially valuable is、Processes that require judgmentです。
Specifically, the following areas。
- planning design
- concept design
- Determining brand alignment
- Design of media used
- Choice of production method
These are not simple production tasks。
After understanding the market and brand situation、
Work to design the role of visualsです。
and this is a photo、design、Common to all advertisements。
advertisement、Event、design、Photo、copywriting。
These are all、
Not just production workWork involving the design fieldです。
Breaking down the production process and thinking about it、
You can see where the value lies。
summary：The value of production extends to design
What is important in production in the AI era、
Understanding the production processです。
Visual production
- design
- make
- use
It is established with the structure。
and now、With more options for production methods,、
Creators are required to have the following abilities:。
- Decide which method is appropriate
- align with brand
- Make your visuals work in the market
In other words, the value is、
It extends beyond production work to design and judgment.。
advertisement、Event、design、Photo、copywriting。
These are all、It is also a design area where humans are involved.。
What is especially important is、
- planning design
- concept design
- Determining brand alignment
- Design of media used
- SEO design
This is the part。
What these designs are organized into is、
It becomes easier to function in the market。
Conversely,、
No matter how high the level of visual perfection is,、
If the design is vague, it will not lead to work.。
In modern visual production、
A structure where a well-designed SEO becomes a buzz as a resulthas become。
Understanding the production process、
Don't you think it will become easier to see the value of your work?。
▶︎ [How to use AI and visual/photo production]
