Will photographers’ jobs disappear due to AI?
With the spread of AI image generation、I'm starting to see more and more discussions about whether photographers' jobs will disappear.。
AI can generate photo-like visuals from text.、Some people may feel that there is no need to take pictures anymore.。
However, in the actual production site、There is a clear separation between areas where AI is good at and areas where photography is required.。
the result、Rather than the photographer's job disappearing,、roles are changingIt is more realistic to think that。
In this article、While sorting out areas where AI is good at and areas where photography is required.、Explaining the role of a photographer in the AI era。
Visual production that AI is good at
AI image generation、We have strengths in visual production such as:。
For example
- concept visual
- image cut
- abstract expression
- landscape that doesn't exist
These visuals、Doesn't necessarily require real-life shooting。
AI is based on large amounts of image data、Generate realistic visuals in minutes。
Therefore
- SNS content
- concept design
- visual ideas
AI is increasingly being used in productions such as。
Jobs that require photography
on the other hand、There are many types of photography that cannot be replaced by AI.。
What is especially important is、Visuals that require realityです。
For example
- Product photo
- portrait photography
- On-site photo
- Records of corporate activities
In these visuals、You must photograph an object that actually exists。
Product photos on e-commerce sites and portrait photos on corporate sites, etc.、Photography is still the norm today.。
A photographer's job is not just about taking photos.
What is important in the AI era、The role of a photographerDon't just think about photographyです。
Visual production is done through the following steps:。
- plan
- concept design
- visual production
- edit
- Deployment
Photography is part of this process。
With the spread of AI image generation、The role that photographers play in this production process is also changing.。
The role of the photographer will become important in the AI era
Visual production in the AI era、The following roles are becoming more important:。
planning design
In visual production、First, you need to decide what you want to convey.。
For example
- Brand worldview
- Product appeal
- Concept direction
AI cannot automatically decide these parts.。
The role of designing the visual purpose is、In charge of human creators。
visual concept
Visuals always have a concept。
For example
- brand image
- advertising theme
- visual direction
AI image generation can create visuals, but、The concept itself cannot be designed。
Therefore, the role of creating a visual concept is、will continue to be important。
production direction
Visual production including AI image generation、The role of managing the overall direction will also be important.。
For example
- Visual unity
- Brand alignment
- Production quality control
These directions、Must be done by a human creator。
Using AI as a production tool
AI image generation、Not a competition for photographersCan also be used as a production tool。
For example, use it like this:。
- Concept image production
- Visual rough creation
- idea sharing
There are situations in which the production process can be made more efficient by using AI.。
Photographer in the AI era
With the advent of AI image generation、Photography work is definitely changing.。
But not all photographer jobs will disappear.。
Rather, it is important、Not just as a photographer、The role of thinking about the entire visual productionです。
For example
- visual design
- Concept production
- production direction
By taking on these roles,、A photographer's work is changing into a new form.。
summary
With the spread of AI image generation、There is also increasing debate about whether photographers' jobs will disappear.。
However, at the production site、The areas where AI is good at and the areas where photography is required are already separated.。
especially
- Product photo
- portrait photography
- On-site record
etc., it is necessary to take a photo.。
On the other hand, AI image generation、Used in concept visuals and image production。
What is required of a photographer in the AI era、Not just photography。
planning design、visual concept、production direction etc.、The role of thinking about visual production as a whole is becoming more important.。
▶︎ [Should photographers use AI? | Practical judgment on AI implementation]
▶︎ [Hybrid production of AI and photography | Combination of photography and AI image generation]
▶︎ [Photography business model in the AI era | New job for photographers]
