- Question prompt：The selection is not based solely on the quality of the product.
- Reason for confusion：The creator thinks in terms of “work evaluation”
- Changes in practice and the market：An era when reactions can be seen in numbers
- example：Same photo gives different results
- Division of roles：Judgment area for humans
- summary：The ordering side is looking at “decisions that lead to results”
Question prompt：The selection is not based solely on the quality of the product.
In photography and visual production work、
We tend to think that if we create good work, it will lead to work.。
However, in practice、not necessarily。
What clients look for when choosing a creator、
It's not just about the quality of the product.。
In the actual order、It is judged from the following points of view:。
- Does this person understand the intent of the project?
- Does it match the brand direction?
- Do you understand how to use it in which medium?
- Do you understand the market and users?
- Does it have the potential to attract customers or increase sales?
In other words、Not just a single product
“Do you have the materials to judge production?” is being watched。
This structure is、With the proliferation of AI, this has become even clearer.。
Reason for confusion：The creator thinks in terms of “work evaluation”
many creators、your own evaluation axis
- photo quality
- expressiveness
- Technical ability
It is placed in "production ability" such as。
Of course this is important。
However、The perspective of the purchaser is a little different.。
What the client sees
“Can this person be entrusted with making production decisions?”
That's the part。
For example, in the case of advertising production、
Clients have concerns such as:。
- Does this visual match your brand?
- Can it be used on SNS?
- Is it suitable for e-commerce sites?
- Does it work as an advertisement?
- Does it have the potential to attract customers or increase sales?
It is difficult for the client to make all these decisions.。
That's why、To the creator
Ability to present materials for judgment
is now required。
Changes in practice and the market：An era when reactions can be seen in numbers
In the visual production market、The criteria for evaluating products has changed.。
In the past
- good photo
- good design
It was evaluated as a "completed product" called。
But now、The following elements are required as a set。
- understanding of planning
- market understanding
- brand understanding
- Understanding the medium used
- Numerical reaction
Especially in SNS and web advertising、
- click rate
- Number of saves
- Number of shares
- conversion
- sales
in such a way、User reactiondigitizationwill be。
In other words、The visual is
It's not about whether it's pretty or not.
Will there be a reaction?
It is now being evaluated from the perspective of。
For example, a photo from an EC site、
- For product page
- For posting on SNS
- for advertising
- For LP
The visual design required changes.。
In other words、
The job is not completed just by “taking photos”
That means。
The production is、Just to the last
What is created as a result of design?What is it?。
example：Same photo gives different results
Even the same photo、Results vary greatly depending on where you use it.。
For example, product photos。
Although it looks beautiful as a photo
- EC does not convey information
- I can't stop scrolling on social media
- Ads don't get clicked
The case is not rare.。
vice versa、Even if it's a simple photo
- sell on EC
- Saved on SNS
- Clicked on an ad
This visual is highly appreciated.。
Where does this difference come from?。
it is
Judgment before productionです。
For example, the following design。
- Who is the visual aimed at?
- What medium do you use it for?
- What does the photo convey?
- What action do you want to take?
This place is designed、
As a result, it is more likely to be reflected in the numbers.。
So the client
Not only production ability、judgment ability
I'm looking at。
Division of roles：Judgment area for humans
Even if AI becomes widespread、Humans are in charge of production decisions.。
The following part is especially important。
planning design
What is the visual for?。
Is it an advertisement?、Is it branding?、Is it EC?。
Planning is what determines this purpose.。
concept design
Decide on expressions that match the direction of your brand。
Is it luxurious?
Is it friendliness?
Is it innovative?
This decision is the basis of the production.。
Determining brand alignment
Each company has a brand。
- color
- tone
- expression style
Visuals that do not match these、No matter how beautiful it is, it will never be used。
Design of media used
The visual design changes depending on where it is used.。
- SNS
- EC
- advertisement
- Website
by medium、The required composition and amount of information will change.。
Furthermore, currently、
What kind of reaction will occur in which medium?
This perspective is also included in the design.。
summary：The ordering side is looking at “decisions that lead to results”
Advertisements and events、design、Photo、copy。
Common to these production areas is
Judgment areas involving humansThere is。
That's it
- planning design
- concept design
- Determining brand alignment
- Design of media used
です。
The production is、This design results in。
And there is another important element in modern times.。
That's it
- Will there be a reaction on SNS?
- Will it lead to attracting customers?
- Does it lead to sales?
That's calledresult partです。
Currently, through SNS and web advertising、
User reactions can now be seen as numbers。
So the client
“Will this visual lead to results?”
We evaluate creators from this perspective as well.。
And another important thing is
SEO designです。
No matter how good the visuals are、
You can't see it unless you follow the structure of search and SNS.。
Conversely,、
Things with well-designed SEO become popular.。
The value of the product is、
Not just beauty alone
Designed to work in the market
determined by。
That's why producers are required to
Not just production ability。
“The ability to judge what to make”
Here is、This will become the production value of the future.。
▶︎ [Judgment not made by the creator]
