- 1From completed sheet type to mass production type：Structural changes in the production market and design decisions
- Disappearance of the “one-shot game” that is occurring at the production site
- Why is the perception on the part of producers/photographers misaligned?
- Changes in market structure：Production flow assuming replacement
- Redefining the role of people in the photographic/visual field
- Organizing the division of roles：with the person who takes the material、person who composes a picture
- summary：The axis of judgment is "maximization of market value"
1From completed sheet type to mass production type：Structural changes in the production market and design decisions
With the rapid expansion of digital marketing、A major paradigm shift is occurring in the field of visual production.。In the past, the goal was to create the "best piece"、In today's workplaces, the emphasis is on ``how much can you develop from a single material?''。
why now、Are you saying that just aiming for the perfect photo is not enough?。From the perspective of production practice、Let's take a look at the changes in the market structure behind this.。
Disappearance of the “one-shot game” that is occurring at the production site
Previous commercial photography and visual production、Perfect lighting and angles on set、It was a world of ``one-shot battle'' where you maximize the degree of perfection at that moment.。
But now、In the area of advertising and EC、This method is becoming less popular。The reason is simple、Business speed and cost structure、This is because the pursuit of hands-on approach is no longer tolerated.。
now、What is required in the field、Not just a “photo”、It is a "high-precision material" that can be rearranged in any way in post-processing.。
Why is the perception on the part of producers/photographers misaligned?
The reason why many creators feel that the quality is declining is、The problem lies in not realizing that the definition of deliverables has changed from "works" to "operating assets."。
what the client wants、It’s not about the artistry of a one-of-a-kind item.、It is a “variation parameter” that can withstand AB testing and target-specific distribution.。What is quality here?、Not only is it beautiful as a single unit, but、Refers to "data integrity" that does not fail even when combined or replaced.。
Unless this gap in understanding is resolved,、No matter how much you hone your photography skills,、It will no longer meet the needs of the practical market.。
Changes in market structure：Production flow assuming replacement
The current mainstream、Create a base visual (master material)、background from there、Model、costume、This is a method of switching product variations.。
There are two decisive factors behind this change.。
1. Thoroughly reduce costs and time
Do location scouting、wait for the weather、The cost of taking a perfect photo on-site is、Does not suit the current sense of speed of digital operations。Shooting the bass in the studio、How did the method of compositing landscapes become “natural”?、it's the lowest cost、and because it is a controllable method.。
2. Mass production and variation development essential
In SNS advertisements and EC sites、Visuals should be optimized for each target。Changes in seasonal feeling、Replacing people, etc.、The ability to generate patterns of “ordinary numbers (many)” from a single visual、This is directly linked to the value of production.。
Redefining the role of people in the photographic/visual field
What's important here is、That means not everything will be automated.。in practice、There are clearly areas where manual production (photography/retouching) is essential.。
- Assuring on-site and factuality： Existing store、specific person、Event recording, etc.、Visuals as “evidence” that can only be obtained on the spot。
- Giving symbolism： More than just skin conditioning、Advanced beautification to build the brand's worldview、Retouching as intentional production。
on the other hand、The image has been shared、Backgrounds and props that do not need to be specific individuals、Or about the mass production of huge numbers of different angles.、Until now, I had no choice but to produce and shoot.、Currently, it is an area established by the combination of data design and AI.。
Organizing the division of roles：with the person who takes the material、person who composes a picture
What is required of future creators、“Visual design ability” is more important than the skill of releasing the shutter.。
| project | traditional production | modern operational production |
| goal | Completion on site | Parts delivery for synthesis and development |
| core of technology | lighting/composition | Data integrity/synthesis technology/deployment design |
| source of value | momentary judgment | Design decisions based on operational considerations |
Until now, we had no choice but to resolve everything on set.、Now I'm thinking, ``What should I shoot at the scene?''、Direction ability to judge what to synthesize in the subsequent process、Depends on professional market value。
summary：The axis of judgment is "maximization of market value"
It's not that the "perfect piece" is no longer sought after.、“Flexible visuals to support perfect operations” are now required.。This is the true nature of the market。
Up until now, it has been considered honest to take time to produce and shoot.、From now on, we will create variations that reach the target.、How accurate is it?、The definition of integrity is “Can we supply it at a low cost?”。
Rather than limiting your skills to “craftsmanship to create one-of-a-kind items”、Expanding our “data design capabilities” in line with changes in market structure。That's it、How to survive in today's visual production scene、最も確かな判断軸になるはずです。
▶︎ [Specific method of visual monetization model]
