What is the value of a photographer in the age of AI?
With the evolution of AI image generation、There is increasing debate about whether photographers' jobs will disappear.。
In fact, AI、Now you can generate realistic visuals in a short time。
However, if you look at the visual production site,、There is a clear distinction between what AI can do and what only humans can do.。
AI can generate visuals, but、You cannot design the meaning or purpose of a visual。
Therefore, even in the age of AI、The role of the photographer will not disappear completely。
In this article、Organizing the value of photographers in the AI era。
A photographer's job is not just about taking pictures.
Generally, a photographer's job is often recognized as "a person who takes pictures".、That's not all at the actual production site.。
Visual production、It consists of the following steps。
- plan
- concept design
- visual production
- edit
- Deployment
Photography is、part of this process。
With the advent of AI image generation,、The means of creating visuals have increased.、Humans still play the role of determining the purpose and direction of production.。
The value of concept design
In visual production、First you need to decide on a concept。
For example
- What kind of world view do you want to show?
- How to express the product
- How do you make your brand impression?
These judgments、AI cannot decide automatically。
The concept design、Work based on the creator's experience and thoughtsです。
visual strategy
In corporate advertisements and brand visuals、Not a single photovisual strategybecomes important。
For example
- Unification of brand image
- long-term visual direction
- Alignment with marketing
This strategic perspective、It is not automatically created by AI.。
AI can be used as a tool, but、It is human work to design the strategy itselfです。
visual direction
In visual production、It also has the role of controlling the entire production.。
For example
- Summarized shadow
- AI generated
- design
- edit
When there are multiple production methods、we need to decide how to combine them。
This kind of production direction、This is done by human judgment, not AI.。
visuals that deal with reality
In the photo、It also has the role of recording reality.。
For example
- portrait photography
- documentary
- Records of corporate activities
In these visuals、It becomes important to photograph the real world。
AI images can create realistic visuals, but、Cannot record real events。
Photographer using AI
In the AI era、More and more photographers are using AI。
For example
- Combination of photography and AI generation
- Background creation using AI
- Creating visual variations
By using AI as a production tool、The range of visual expression may be expanded.。
In other words, AI will not only take away photographers' jobs;、It is also a tool that creates new production methods.。
Creators in the AI era
What is important in the AI era is、More than just photography techniques。
What becomes important is
- concept design
- visual strategy
- production direction
such as、Ability to design visual productionです。
AI can generate visuals as a tool, but、I cannot decide the meaning or direction of the production.。
summary
With the evolution of AI image generation、The way we create visuals is starting to change。
However, what AI can do、There is a clear distinction between what only humans can do.。
Areas where AI is good at
- image generation
- Variation production
- Material production
role that remains for humans
- concept design
- visual strategy
- production direction
What is the value of a photographer in the AI era?、Ability to design visual production as well as photography techniquesIt is located in。
▶︎ [Coexistence of AI and photography | Role sharing between AI photography and photography]
▶︎ [The future of visual production in the AI era | What will change with generative AI]
