Industry structure analysis

Lecture

Why are there fewer memorable ads?

How were memorable advertisements made? (Structures that have become difficult to see in the AI ​​era) Recently, there has been an increase in the number of advertisements that are ``well-made but difficult to remember.''。on the other hand、Memorable advertisements still exist。The difference is not the presence or absence of sense.、The difference is in what is being optimized.。remember...
Lecture

Why does Adobe's AI seem half-baked?

Why Adobe's AI "looks weak" Adobe's AI capabilities have evolved rapidly in recent years。Especially in Adobe Photoshop、Functions such as generation, fill generation, enhancement of subject selection and object selection accuracy, and background generation are implemented.。Monikakawa...
Lecture

Nobutsugu Sugiyama | Why I became a photographer | Background of why I made photography my job

*This article has been compiled with reference to publicly available profile information and information from Wikipedia, etc.。How I became a photographer I am a photographer from Gifu City, Gifu Prefecture.。Entered the Department of Photography at Nihon University College of Art.、That's where I seriously learned photography.。I consider photography as a profession..
Lecture

Design changes with Claude Design

1. AI is starting to enter the design field to understand what is happening at the production site.、The feeling on the ground is changing.。Especially with the emergence of ideas like "Claude Design"、The assumption that designs are created by hand and rough sketches are drawn by oneself is being shaken..
Lecture

The judgment of the producer as seen by the ordering party

Question prompt:In photography and visual production work, selection is not based solely on the quality of the product.、We tend to think that if we create good work, it will lead to work.。However, in practice、not necessarily。What clients look for when choosing a creator、The quality of the product...
Lecture

Undercover report:The AI ​​seminar trap

Introduction:Don't be fooled by the "enthusiasm"; instead, "If you use AI,、``Make a monthly income of 1 million without any skills'' ``If you miss the train, your life will be over'' - Although full of doubts、A free Zoom seminar that caught my interest and I ended up attending.。I have ever、A formal seminar by an AI-related company..
Lecture

Sora ends Urgent proposal Video AI NEXT

■What does OpenAI “Sora end” mean? March 2026、OpenAI has decided to end the provision of video generation AI “Sora”。Withdrawal in about half a year。This event is not just a product termination。The limitations of the revenue structure and infrastructure load of video generation AI have come to light..
Lecture

The future of the visual industry in the AI ​​era | What will change with generative AI?

The visual industry is now、Photos at a major turning point、advertisement、design、SNS content。Until now, the visual industry、Supported by creators with specialized technology and equipment。But now、With the advent of AI image generation, the visual production environment has changed dramatically..
Lecture

Visual production flow in the AI ​​era | Role sharing between photography and generation AI

Advertisement How AI is changing the visual production process、EC、In visual production for SNS etc.、AI image generation is starting to be used as part of the production process。However, what is easy to misunderstand here is、The debate is “Will AI replace photography?”。Actual...
Industry structure analysis

How will photographers change in the AI ​​era? | The future of photographers’ work

Will photographers lose their jobs due to AI? Advances in AI image generation、Will photographer jobs disappear?。I often hear such arguments.。actual、The quality of AI photography is rapidly improving。advertising visual、SNS images、image photos etc.、This is it...
Lecture

Survival strategies for photographers in the AI ​​era

question:AI era、How will the work of photographers change as image generation AI spreads?、There is a phrase that has become common among photographers.。I can understand these concerns: ``Photography jobs will disappear'' and ``Will they be replaced by AI?''。because、Many visuals...
Lecture

AI visual rights issue

“Rights issues” that always come up when creating AI visuals Now you can create visuals with AI、Production options have definitely increased.。Even in areas where until now the only option was to produce and photograph.、More and more cases are being achieved through AI generation。but、The issue of rights always comes up here.。Make....
Lecture

How to determine visual market value

Where is the market value of visuals determined? What is the value of visuals?、It is not determined only by production technology.。In the current market, it's more important than "how beautifully it's made."、Emphasis is placed on how it works in what situations.。advertisement、SNS、EC、brand sites etc.、B...
Lecture

Pitfalls of AI free seminars

recently、“AI free seminars” are rapidly increasing。At first glance, it seems like a learning opportunity.、Breaking it down from a practical perspective、Many of them have a clear structure。In conclusion、This is content designed as a sales guide, not an educational content.。Much of the essence of free seminars..
Lecture

Why visual evaluation changes

Question prompt:If you are involved in visual production, where the quality of the work is not evaluated alone,、Have you ever had this feeling?。``It's a good photo, but it doesn't lead to work'' ``The quality is high, but it's not appreciated'' In the past、The criteria for evaluation is the perfection of photography and visuals..
Lecture

Why good visuals don't get you a job

Question prompt:At the production site, even good visuals don't lead to work.、Have you ever had such doubts? “Despite the fact that they create such good photos and visuals,、Why aren't there more jobs?''Actually、High production quality and、Things that lead to work don't necessarily match..
Lecture

Why a creator's work is no longer complete with production alone

Changes occurring in production workIn the field of visual production、There have been clear changes in recent years。it is、This means that a job can no longer be completed just by producing something.。Previous production projects were relatively simple.。In this process, we create and deliver visuals based on the requested content..
Lecture

Why photo production is no longer a one-shot process

The courage not to chase the “perfect photo”:On-site philosophy of shifting to material production based on compositing In the field of photo production、The meaning of the phrase "taking the perfect photo" is changing, isn't it?。In the past, the filming location was the goal moment.、In current practice、Shooting is just for the final visual..
Lecture

Production flow changed for advertising/EC photography

Transformation of advertising/EC photography:1At the forefront of advertising and EC, there is a shift from "finished products" to "operating assets".、The way visual production is done is changing dramatically.。The traditional method of ``take the best photo and call it a day''、Nowadays, the sense of speed and operational efficiency of digital marketing..
Industry structure analysis

Reasons why visual production based on mass production has increased

1From completed sheet type to mass production type:Due to structural changes in the production market and rapid expansion of design decisions and digital marketing、A major paradigm shift is occurring in the field of visual production.。In the past, the goal was to create the "best piece"、At present, in the field, ``Is it just one material?''.