Can AI create advertising photos?
With the evolution of AI image generation、AI visuals are also being used in advertising production.。
As a result, more and more people are asking the question, "Can advertising photos be created using AI?"。
In conclusion、There are also advertising visuals that can be created using AI.、Not all advertising photos can be created with AI。
In advertising production
- Visuals suitable for AI
- Visuals that need to be photographed
are clearly separated。
In this article, we will use the advertising production site as an example.、Sorting out the possibilities and limitations of AI advertising visuals。
Advertising visuals using AI
AI image generation、Even in advertising productionimage visualIt may be used in the production of。
For example, the following advertisement。
- Advertisements that express a worldview
- abstract concept advertising
- unreal scene
In these advertisements、Existing places and people are not necessarily required。
By using AI image generation、You may be able to create visuals in a short time。
concept visual
In advertising production、You will need visuals that convey the worldview of your product or brand.。
For example
- futuristic city
- fantasy world
- abstract image
These visuals、This is a part that is compatible with AI image generation.。
Even when filming requires large-scale sets and CG production.、AI can be created relatively easily.。
Rough production of advertising ideas
In advertising production、Visual images may be created at the planning stage.。
Using AI image generation
- Direction of advertising visuals
- concept image
- Presentation materials
etc. can be made。
Increasingly, AI is being used as a visual sharing tool during the planning stage.。
Advertising photos that need to be taken
on the other hand、There are many situations in advertising production that require photography.。
What is especially important isAdvertisements that require realityです。
product advertisement
When introducing a product in an advertisement、Must show actual product。
For example
- Product shape
- Texture
- detail design
This information is、Actual photos convey more accurately。
Therefore, in product advertising、There are many cases where product photography is carried out.。
person advertisement
Real people may be used in advertisements。
For example
- brand model
- talent advertising
- corporate advertising
In these advertisements、The reality and reliability of the person are important.。
Therefore, portrait photography is often necessary.。
brand advertising
In advertising for companies and brands、Reliability becomes important。
For example
- corporate brand advertising
- store advertisement
- Service introduction
In these advertisements、In many cases, actual photographs are used.。
AI images alone、Brand realism may be weakened。
Combination of AI and shooting
In current advertising production、The number of cases in which AI and photography are combined is increasing.。
For example, the following production。
- The product is photographed
- Background is AI generated
- People are photographed
- The production is AI processed
Thesehybrid productionby、Greater freedom in advertising visuals。
Advertising production in the AI era
With the advent of AI image generation、The way advertising visuals are produced is beginning to change.。
However, in advertising production、The following factors are important。
- Product accuracy
- credibility of person
- brand reality
In these parts、There are many cases where photography is important.。
Therefore, in advertising production、It will be important to use AI and photography properly。
summary
AI image generation is also being used in advertising production.。
In particular, AI is utilized in the following visuals:。
- concept advertising
- image visual
- Rough production at the planning stage
On the other hand, photography is important for the following advertisements.。
- product advertisement
- person advertisement
- brand advertising
AI and photography are not a complete replacement for each other.。
In advertising production、Use AI and photography properly depending on the purposebecomes important。
▶︎ [Can EC photos be created with AI? Possibilities of AI product photos]
▶︎ [AI visual production practice | Prompt design and production process]
▶︎ [AI creative cost structure | How do costs change with AI production]
