Why I find online advertising scary these days

Why I find modern internet advertising scary | Noritsugu Sugiyama

Why are there so many claims that “you can make money” and “it’s easy with AI”?


Question prompt:There are too many online advertisements that make me feel uncomfortable.

recently、watching online ads
"Honesty、That’s scary...”
Have you ever felt that way?

  • “You too can become a photographer from today.”
  • “Anyone can earn money quickly using AI.”
  • “No experience required/100,000 yen per month”
  • Large number of senior models wanted
  • Used purchase、Extremely thin、mysterious beauty products

Although it looks attractive at first glance、
Advertisements you don't know how true they areis clearly increasing。

Compared to the era when television, newspapers, and magazines were the mainstream、
Online advertising seems too “free”, doesn’t it?。


Why are ads like this increasing?

This is not just a matter of "deterioration of morals"。

The way we advertise has fundamentally changed

The previous advertisement、

  • Media screening
  • Placement restrictions
  • high publication cost

There was。

on the other hand、Current online advertising、

  • Anyone can submit
  • low cost
  • Can be targeted precisely
  • If you can get the numbers, it's justice.

This is the structure。

"The one who stands out wins"
"If it gets clicked, you win"

This environment、
We are mass producing words that exaggerate, stir up anxiety, and have instant effects.。


The reason why “instant money earning system” won’t disappear

Particularly noticeable is、

  • Photographer/Creator Seminar
  • Information products for earning money with AI

why、Is there this much?。

The reason is simple。

Because anxiety and impatience sell the most

  • anxious about the future
  • I'm not confident in my skills
  • I don't have time
  • Dissatisfied with current income

for people in this condition、

"easy"
"Anyone"
"Soon"

The word is、It stings very much。

Advertising isIt looks like it's offering salvation、
It's actually just stimulating emotions.
It is often the case that。


Common points of advertisements that you should pay special attention to

Personally, I feel that we should take a step back and look at this.、
It has the following characteristics:。

  • Extreme success stories (life changes dramatically in a few months)
  • No specific work details are provided
  • Reproduction conditions are unknown
  • Expressions that strongly arouse anxiety
  • If you don't act now, you'll lose、That pressure

This is not only for photographers and creators.、
Beauty, side jobs, investment, etc.、Common to almost all genres。


It's not that there's no regulation, but that it's not keeping up.

I have a question that I often ask.。

What is online advertising?、Aren't there regulations?

It's not completely a "lawless area"。
But、

  • The speed of expression is too fast
  • too many platforms
  • Countries and systems have not caught up

There is a reality that。

as a result、
It is left to the discretion of the user
That is the reality。


Well then、How should I judge?

What's important is not whether you believe or not.。

Having a judgment axis

For example、

  • Does the story apply to your work/site?
  • Are the conditions for reproduction written?
  • Does the structure give the same results for everyone?
  • Is it explained why this is possible now?

Just by having this perspective、
The way your ads look will change all at once.。


in conclusion:It's not that advertising is bad.、It is important to know the structure

Why do I find recent online advertising “horrifying”?、
Because your feelings are correct.。

But、

  • Not everything is a scam
  • Not everything is true

What's important is、
"Being able to make decisions on your own"

Don't get carried away、
Don't make decisions based on anxiety、
Thinking in light of actual work and life。

That's all、
You will be much less likely to be swayed by online advertisements.。


lastly

If now、
If you see an ad that makes you feel like it's easy or that you can make money quickly.、

Please stop for a moment and think about this。

really that、
Can I reproduce it at my own site?

who can do that、
I'm no longer a "duck"。

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