- “Work other than photography” is increasing in photography work
- Why has it become difficult to get a job just by taking photos?
- The process of photo production has expanded to this extent.
- example：Production structure occurring in EC photography
- Video production has also entered the photography business.
- Relationship between still images, videos, and AI production (SEO strengthening point ②)
- Division of roles between photography and AI (SEO strengthening point ③)
- summary：The photographer's work covers the entire visual production
“Work other than photography” is increasing in photography work
When it comes to photography work、Many people think mainly about “taking pictures”.。
What is the value of a photographer?、People tend to think that it means holding a camera and taking pictures on site.。
However, in the current photography business、The number of cases where work is completed just by shooting has decreased considerably.。
In fields such as advertising, EC, and corporate branding.、The work that photographers are involved in is expanding as follows:。
- planning design
- visual concept design
- Shooting direction
- Retouching/Compositing
- Visual operation design
More recently
- Video shooting
- video editing
There is an increasing number of cases in which video production such as。
This is not simply due to an increase in demand for videos.。
The camera itself has become a device for “still images + videos”is also a big reason。
Current mirrorless cameras、You can shoot high-quality videos using the same equipment used for photography.。
Therefore, the client side
- Photo
- movie
There are an increasing number of cases in which people are looking for photographers who can produce images all at once.。
And from now on、Here
Visual production using AI
may also come in。
In other words, the photographer's job is、
From a job that only involves photography、Expanding to work that deals with visual production as a wholeI can say that。
Why has it become difficult to get a job just by taking photos?
many photographers、value of photosPhotography techniqueI'm thinking about。
For example
- lighting
- composition
- Lens selection
- On-site response
These technologies are of course important。
However, what the ordering party sees is、It's not just about the perfection of the photo.。
what the client wants
- Where should I use visuals?
- Who should I show it to?
- What kind of results will it lead to?
That's calledvisual featuresです。
in digital marketing、The photo is
- advertisement
- SNS
- EC
- Website
Etc、used in multiple media。
In other words, the photo
“Marketing materials” rather than “works”is treated as。
For this reason, in my current photography business,、
Understanding and involvement in processes other than photographyhas become important。
The process of photo production has expanded to this extent.
Current photo production、The process often consists of the following steps:。
planning design
The first thing you'll need isplanning designです。
For example
- Product features
- Brand direction
- target
- use media
After sorting out these conditions、
What kind of photos do you need?decide。
If you shoot while this is ambiguous、
No matter how beautiful the photo is, it doesn't work as a job.。
visual concept design
The next thing you need isVisual direction designです。
For example
- show a sense of luxury
- show friendliness
- show functionality
Etc、Decide on the role of the photo。
This process is similar to art direction for advertising.、
The number of cases involving photographers is increasing.。
Retouching/finishing
The post-shooting process is also important.。
For example
- color correction
- muscle correction
- Remove unnecessary things
- synthesis
etc.。
In current visual production
Shooting = not completed。
By finishing the photo according to the purpose of use、Established as a job for the first time。
Visual operation design (SEO enhancement point 1)
What has become especially important in recent years is
Visual operational designです。
For example
- EC product ページ
- SNS advertising
- Web banner
- LP
etc.、1One photo is not enough。
What you will need is
- Different size
- Wrong composition
- copy difference
etc.Variation materialです。
In other words, the photo
Materials for mass production and replacement
are increasingly being produced as。
This flow is、Discussion on utilizing AI photography and introducing creator AIIt is also related to。
What is important for photographers、
Understanding how visuals are used in which mediaです。
example：Production structure occurring in EC photography
It is easy to understand using EC product photos as an example.。
Previously
- Product photography
- delivery of materials
The work was completed with。
But now
- Product page photo
- SNS advertising materials
- banner
- thumbnail
There are multiple uses such as。
Therefore, at the time of shooting
- Margin design
- Assumed layout
- Trimming resistance
You need to think about things like。
In other words, shooting
A step in visual designhas become。
Video production has also entered the photography business.
Demand for videos is increasing in current advertising and SNS.。
For example
- Product introduction video
- SNS reel
- short ad
- Website video
etc.。
Furthermore, the camera itself
Equipment that handles both still images and videos
By becoming、
from client
"Photographer who can take photos and videos"
There are an increasing number of cases where。
It is the technology of photography.
- lighting
- composition
- camera work
is also common to videos.、
The flow of photographers handling video production has arisen naturally.。
Relationship between still images, videos, and AI production (SEO strengthening point ②)
In future visual production、
- Still image (photo)
- movie
- Visual production using AI
These threeSame production areamay be treated as。
For example
- Product photos are taken
- Image cut is generated
- Shoot + edit SNS videos
As in、Design that uses different production methodsです。
What is important here is
How to incorporate AI photography into your work
That is the judgment。
AI for photographers
Rather than an alternative to shooting、
A means of visual production
Increasingly, it will be treated as。
Division of roles between photography and AI (SEO strengthening point ③)
Currently in visual production、There are different roles。
It is necessary to photograph
- actual product
- real person
- Photos where on-site authenticity is important
です。
on the other hand
- image cut
- abstract visual
- Variation material
etc.
Until now, I had no choice but to take pictures、Cases that can be established using a different production method
is increasing。
In other words, the job of a photographer is
The job of deciding whether to shoot or not
It has also spread to。
summary：The photographer's work covers the entire visual production
In my current photography business、The role of the photographer is expanding to:。
- planning design
- visual concept design
- Summarized shadow
- retouching
- Visual operation design
- Video shooting/editing
And from now on
- Visual production using AI
may also be included。
Furthermore, the camera itself
Equipment that handles still images and videos at the same timeBecause it is、
A photographer's job is
Still images + videos + AI production
There is a possibility that this will spread to the entire visual production.。
What is important for future photographers?
- Photography technique
- visual design
- media understanding
and
Perspectives for deciding which production method to use
です。
Don't limit your work to just photography、
Which process in visual production creates value?
to organize this、
This will become important in future photography work.。
▶︎ [Specific method of visual monetization model]
