Where is the market value of visuals determined?
The value of visual、It is not determined only by production technology.。
In the current market, it's more important than "how beautifully it's made."、In what situations does it work?is emphasized。
advertisement、SNS、EC、brand sites etc.、visuals are alwaysExistence that is evaluated in the distribution environmentです。
In other words、More than the completeness of the visual alone、What role does it play in the market?is a factor that determines value.。
In this article、We will clarify the structure that determines the market value of visuals.。
- The value of visuals is determined by “function” rather than “technique”
- Visuals are valued within the marketing structure.
- In the age of SNS, the value of visuals is quantified.
- Three factors that determine the market value of visuals
- In the AI era, “functional visuals” will become even more important.
The value of visuals is determined by “function” rather than “technique”
In the world of photography and design、For a long time, "technical ability" was the center of evaluation.。
・Beautiful lighting
・Excellent composition
・Color is correct
・Careful retouching
These factors are of course important。
But in the current market、This alone is not enoughIt has become difficult to use as a standard for determining value.。
The reason is、The visualNow considered as part of marketingIt's from。
For example, in the case of advertising、The important points are:。
・Will it be clicked?
・Does it lead to better understanding of the product?
・Does it match the brand image?
・Does it lead to purchasing behavior?
In other words, visuals are not "works"、Functional parts with a purposeIt is now evaluated as。
Visuals are valued within the marketing structure.
In today's digital marketing、Visuals do not exist on their own。
It always works with the following elements and set。
・Advertisement design
・SNS usage
・LP (Landing page)
・Brand strategy
・Sales lead line
For example, in SNS advertising、It's not just about how good or bad the image is.
·copy
・Target setting
・Delivery timing
・Advertisement format
The result is determined by combining。
As a result, it is difficult to evaluate visuals alone as ``good'' or ``bad.''。
in the market、Visuals are evaluated as part of marketing designIt's from。
In the age of SNS, the value of visuals is quantified.
Another big change is、Customer reactions can now be seen numericallyです。
In SNS and advertisements、You can immediately check the following data。
・Click rate
・Number of likes
・Number of saves
・Number of shares
・Conversion rate
All these datacustomer reactionです。
In other words, the visual
It's not about whether it's beautiful or not.
“Will there be a reaction?”
It is now evaluated as。
What is important for companies、
Does it lead to attracting customers and sales?です。
Therefore, currently、Even in visual production
・Does the user stop?
・Is the content conveyed instantly?
・Does it lead to better understanding of the product?
Emphasis is placed on perspectives such as。
Three factors that determine the market value of visuals
In the current market、The value of visuals is determined by three main factors:。
① Who does the visual reach?
The clearer the target、visuals work。
For example
・Luxury brand
・Services for young people
・Products for business customers
Well then、The required visuals vary greatly.。
Visuals with high market value、Designed to clearly reach specific customer groupshas become。
② Where is the visual used?
Even the same photo、Value changes depending on where it is used。
For example
・SNS posting
・Advertisement banner
・EC product ページ
・Brand site
Well then、The required visual design is different.。
Visuals with high market value、Optimized for the environment in which it will be used。
③ Which result does the visual lead to?
What is the purpose of companies creating visuals?、Basically one of the following。
・Expand awareness
・Arouse interest
・Connect to purchasing
In other words, the visual、Things that lead to business resultsis important。
Therefore, in the market、
From "Beautiful Visuals"
"Visuals that produce results"
will be highly appreciated。
In the AI era, “functional visuals” will become even more important.
With the advent of generative AI、The hurdles for visual production have been significantly lowered.。
Anyone can now create images of a certain level.。
but、What has become more important as a result of this change is
Visual role designです。
AI can create images, but、
・Which market will it be used in?
・Which customers are you targeting?
・Which results are you aiming for?
such asstrategy designpeople have to decide。
Therefore, in future visual production,、
From “How to make it”
“Where do we make it work?”
becomes important。
summary
The market value of visuals is、It is not determined only by production technology.。
In the current market
・Which customers will it reach?
・Which medium is it used in?
・Which results will it lead to?
such asFunctional aspectis the standard for determining value.。
In the age of advertising and SNS、Customer reactions are visualized as numbers。
Therefore, companies、Visuals that lead to customer attraction and salesI started to focus on。
In future visual production、
Not just creating good work、How does it work in the market?It is important to consider。
▶︎ [Judgment not made by the creator]
