“Rights issues” that always arise in AI visual production
Now you can create visuals with AI、Production options have definitely increased.。
Even in areas where until now the only option was to produce and photograph.、More and more cases are being achieved through AI generation。
but、What always comes up here isrights issuesです。
There are questions that are often asked at the production site.。
- Are AI images copyrighted?
- Can AI images be used commercially?
- Is it okay to use AI images for advertising?
These are the questions, right?。
In conclusion,、
The problem with AI visuals isIt's not a technical issue, it's a production responsibility issue.です。
Visual production has long been
- Copyright
- Portrait rights
- trademark
- brand responsibility
Etc、Various rights were involved.。
With the advent of AI、This structure has not disappeared.。
ratherThe number of decision points has increased as the production process has increased.I can say that。
Reasons for confusion
The reason why AI visual rights issues are confusing is simple.。
a lot of discussion
“Are AI images copyrighted?”
That's calledsingle issueBecause it is said in。
but、At the actual production site
Visual rights are more complicated。
For example, consider advertising photos.。
1even just a photo
- Photo copyright
- Model portrait rights
- Product trademark
- Responsibility for brand expression
etc. are involved。
In other words, visual production
It's not just about image rights.
That means。
The same goes for AI visuals.。
When considering rights to AI-generated images
- Rights to the image itself
- responsibility of expression
- Brand usage
That's calledProduction responsibility structureyou need to think about。
Production changes occurring in the market
Since the advent of AI、The visual production process has changed slightly.。
Traditional production
plan
↓
concept
↓
Summarized shadow
↓
edit
↓
Deployment
That's how it went。
When AI generation starts
plan
↓
concept
↓
material generation
↓
edit
↓
Deployment
It will be of the form。
What's important here is
The position of production responsibility has not changed.That's the point。
Whether it's advertising visuals or EC
The ultimate responsibility is
- production company
- creator
- brand
has。
AI can take charge of material generation, but、
Not be responsible。
In other words, the problem with AI visuals is
“Is it okay because it was created by AI?”
not
“Who is responsible for the visuals?”
The problem is。
AI visual rights issues that arise in practice
There are several problems that often occur on production sites.。
Visuals similar to existing brands
In AI generation
- Shape similar to logo
- Color scheme similar to famous brands
- Modeling similar to existing characters
may appear。
This is not an AI-specific problem.Problems with the confirmation process of visual productionです。
Even in advertising production
- Trademark confirmation
- brand check
I'll definitely do it, right?。
The same confirmation process is required for AI generation.。
Visuals that resemble real people
One more thing is
person visualです。
AI-generated people are not real people、There are similar cases。
In advertising and brand visuals
- Does it look like a specific person?
- Is it close to an existing talent?
It is necessary to check that。
This is the same with photosPortrait rights troublehas been around for a long time。
In other words, it's not special because it's AI.Requires confirmation process of person visualsThat's the story。
Brand responsibility issues
The most important thing is here。
Visuals are not just imagesbrand expressionです。
For example
- medical advertising
- food advertising
- financial services
etc., you will also be responsible for the visual expression.。
Even if it is AI-generated
- Expressions that cause misunderstanding
- Expressions that differ from reality
- Expression that is inconsistent with the brand image
becomes a problem。
In other words, even with AI visualsDetermining brand alignmentmust be done by a person。
The role of AI and humans in the production process
Visual production is easier to understand if you organize it by process.。
Areas in charge of people
·plan
・Concept design
・Brand alignment
・Performance responsibilities
・Final judgment
This doesn't work with AI。
becauseAreas where production responsibility occursThat's why。
Area where AI is established
On the other hand, AI generation is established because
・Image material generation
・Composition variations
・Background generation
・Visual pattern development
etc.。
Even visuals that until now had to be produced and photographed
- Not a specific person
- not a real place
- Image sharing is possible
AI generation is established if。
However, here tooThe final decision is in the realm of human production.です。
The issue of rights to AI visuals is a matter of production judgment.
AI visual rights issue
“Is AI dangerous?”
This is not the case.。
The essence isWhere should production responsibility be determined?です。
There are three decision-making axes to consider at the production site.。
- Reality (Do you need a real person or place?)
- Responsibility for expression (will brand responsibility arise?)
- Confirmation process (Is a rights check necessary?)
These three。
Visual production has been around for a long timeResponsible workIt was。
Even if AI appears、This structure remains unchanged。
Rather, in the future
A person who can make production decisionsbecomes even more valuable。
AI visual rights issue
Rather than a legal matterproduction design issuesWhat is it?。
