- What is AI photography? First conclusion
- What is AI photography?
- Why do AI images look like photos?
- Difference between AI photo and real photo
- Copyright and commercial use of AI photos
- How is AI photography used in visual production?
- Which is necessary: AI photography or photography?
- Summary｜It is important to understand AI photography
What is AI photography? First conclusion
What is AI photography?、It is a "photo-like visual expression" created by AI image generation.。
However, photography and AI image generation are、Even though the image production is the same, the mechanisms used to create it are completely different.。
- photo shoot
→ Record real light with a camera - AI image generation
→ Generate new visuals from training data
Understanding this difference、AI photos and real photosrather than competing、Production methods that can be used depending on the purposeIt becomes clear that。
In current visual production、advertisement、SNS、In many areas such as ECProduction style that combines AI image generation and photographyis spreading。
In this article、We will organize everything from the mechanism of AI photography to how it is used in practice.、We will explain the basic structure to understand photo production in the AI era.。
What is AI photography?
Basic definition of AI photography
What is AI photography?、Photo-like visuals created by AI image generationrefers to。
in many cases、Generated by tools like below。
- Stable Diffusion
- Midjourney
- DALL·E
These AIs learn from huge amounts of image data.、Generates a new image based on text instructions (prompts)。
For example, the following instructions。
- A woman walking on the streets of Tokyo at night
- Portrait taken in natural light
- Studio Lighting product photos
Based on this information, AI、Visuals that reproduce the composition, light, and texture of photographswill generate。
AI images are not “photographed”
What's important here is、AI image generationIt's not a photoshootThat's the point。
Photography takes place through the following process:。
- subject exists
- light hits
- camera records light
In other words, the photoRecord of light in the real worldです。
On the other hand, AI image generation、
Algorithmic processing to create visuals from dataです。
Therefore, AI photography、
- non-existent person
- non-existent place
- non-existent product
You can also freely generate。
Why do AI images look like photos?
Why AI images look so real、Amount of training data and generation algorithmIt is located in。
The current mainstream image generation AI is、We use a technology called the Diffusion Model.。
To explain briefly、
1 Start with a noise image
2 make a shape little by little
3 Make the structure look like a photograph
This is the process。
In this process, AI、in the training data
- How the light hits it
- lens expression
- Depth of the bounds written
- skin texture
It reproduces the characteristics such as。
the result、to human eyesImages that are indistinguishable from photographsmay be generated。
However, if you look at the details
- finger shape
- character
- fine structure
There may be some unnaturalness left in the。
Difference between AI photo and real photo
AI photography and photography、The production structure itself is different.。
Features of photography
Photography will take place under the following conditions:。
- real subject
- light of reality
- Recording by camera
In other words, the photo、Visuals that serve as proof of realityです。
For example
- press photo
- Product photo
- Corporate publicity photo
- person portrait
In these cases, the reality of the subject is important.。
Features of AI photography
AI image generation、
- non-existent visuals
- imaginary scene
- fictional character
You can freely create。
Therefore, AI photography
- image visual
- concept visual
- SNS content
- advertising image
It is increasingly being used for purposes such as。
In other words, AI photography、A visual generation method that is strong in image productionです。
Copyright and commercial use of AI photos
When using AI image generation、Many people are concerned aboutCopyright and commercial useです。
In conclusion,、
Many AI images are available for commercial use。
However, there are some caveats。
Terms of use for each tool
AI image generation tool、Each has different terms of use。
For example
- Midjourney
- Stable Diffusion
- DALL·E
etc.、Commercial terms and conditions may change。
Therefore, at the production site、It is important to check the terms of use of the toolです。
Similar image problem
Because AI images are generated based on learning data,、
- Similar to existing works
- close to the character
Problems such as。
In corporate matters、Brand risk needs to be confirmedです。
How is AI photography used in visual production?
AI image generation、Already used in many production sites。
In particular, the following applications are increasing:。
SNS content
Social media requires a lot of visuals。
AI image generation
- Visual for posting
- concept image
- image material
It is used in the production of。
concept visual
In advertising production、Images need to be shared at the planning stage。
AI image generation、
- visual concept
- Sharing worldview
- Presentation materials
It may be used in。
hybrid production
What has been increasing recently is、Combination of photography and AI image generationです。
For example
- People are photographed
- Background is AI generated
This is a production method such as。
This method is、This can significantly improve production costs and production speed.。
Which is necessary: AI photography or photography?
This question is asked very often。
The conclusion is simple。
The required production method differs depending on the application.。
For example
Cases where photography is required
- Product photo
- Corporate public relations
- real person
- news coverage
Cases where AI image generation is used
- concept visual
- SNS material
- image image
- Prototype visual
In other words, AI photography and photography、A relationship based on division of roles rather than competitionです。
Summary｜It is important to understand AI photography
With the advent of AI image generation、Visual production is changing dramatically.。
However, the important thing is、The point is that AI won't completely replace photography.。
For photo shoot
- reality
- Liveness
- factuality
There is a role that。
On the other hand, AI image generation、
- image production
- Visual prototype
- Content mass production
has strengths in。
In other words, in visual production in the AI era,、How to distinguish between photography and AI image generationbecomes important。
In this blog、
- How AI photography works
- Difference from the photo
- How to use it at the production site
We systematically explain。
As a basis for understanding visual production in the AI era、Please also refer to other articles。
▶︎ [What is AI image generation? How it works, technology, and what it can do]
▶︎ [Why do AI images look real? Why do they look like photos?]
▶︎ [Can you tell the difference between AI images and photos? | How to tell AI photos apart]
▶︎ [Commercial use and copyright of AI images | Can AI photos be used for business?]
▶︎ [To what extent can AI image generation replace photography? | Limits of AI photography]
▶︎ [What is AI photography? Difference from AI image and how it works]
▶︎ [Differences between AI photos and live-action photos | Limits of generated visuals]
