Should photographers use AI? | Practical decisions on AI implementation

Should photographers use AI? | Practical decisions on AI implementation | Sugiyama Nobutsugu

Should photographers use AI?

With the spread of AI image generation、The following questions are increasingly being asked among photographers:。

  • Is AI a threat to photographers?
  • Or should it be used as a production tool?

In conclusion、AI is not about whether you use it or not.、It matters where you use it.。

AI image generation is not a replacement for all production。
but、It can be a very useful tool in some parts of the production process.。

What's important is、AIをRather than thinking of it as a substitute for photography.、How to use it in the production processis to judge。

In this article、We will discuss whether photographers should introduce AI from the perspective of the production site.。


Is AI a competition for photographers?

AI image generation can create photo-like visuals。

As a result, some people wonder if AI will take over photography jobs.。

However, at the production site、AIはIt is not a complete replacement for photography itself.。

AI is strong in the following areas。

  • image visual
  • concept visual
  • abstract visuals
  • rough production

On the other hand, there are many areas that require photography.。

  • Product photo
  • portrait photography
  • On-site photo
  • Corporate publicity photo

Therefore, AI、It does not replace the work of a photographer.。


Work that can be made more efficient with AI

AI image generation、In the photographer's production processParts that can be used as efficiency toolsThere is。


Concept image production

Before shooting, we may create an image to confirm the visual direction.。

Using AI image generation

  • concept visual
  • visual image
  • Sharing a worldview

can be made in a short time。

Also useful for sharing images with clients。


Rough visual production

In advertising production、We may create rough visuals before shooting。

Using AI image generation

  • Composition confirmation
  • Consideration of worldview
  • visual direction

You can make materials to consider such as。


Visual material production

AI image generation can also be used as a supplement to photographed materials.。

For example

  • background material
  • image material
  • synthetic material

The number of cases in which these materials are created using AI is increasing.。


Visual expression expanded with AI

AI image generation、Sometimes it allows for visual expressions that are difficult to express with photographs.。

For example

  • unrealistic worldview
  • abstract visuals
  • futuristic scene

These expressions、Using AI can generate new ideas。

AIはCreative idea toolsThere are also aspects that can be used as。


Risks of leaving everything to AI

on the other hand、There are risks in using AI for all production.。

For example, the following problem。


question of reality

AI image generation is not photographing reality。

Therefore, problems may occur with the following visuals:。

  • Product photo
  • portrait photography
  • On-site record

In visuals where reality is important、You will need to take a photo。


brand trust

Visuals for companies and brands、Reliability becomes important。

When composed only of AI images、The relationship with reality may be weakened。

Therefore, in corporate visual、In many cases, actual photos are required.。


Criteria for deciding whether to introduce AI

When photographers consider whether to implement AI、What's important isThis is the purpose of production。

You can judge from the following perspectives。

Production suitable for AI

  • concept visual
  • image production
  • rough visual
  • Idea consideration

Productions that require filming

  • Product photo
  • real person
  • Records of corporate activities
  • On-site photo

AI and photography are not opposed to each other.、Things to use depending on the purpose of productionです。


summary

AI image generation、Rather than being a threat to photographersnew production toolsIt is a technology that can be used as。

By introducing AI

  • Concept production
  • rough visual
  • visual material

It may be possible to streamline the production process such as。

on the other hand、Photography is important for visuals that require reality.。

What is important for photographers in the AI ​​era、It's not about whether or not to use AI.、Deciding which production process to use AI inです。


▶︎ [Will photographers lose their jobs due to AI? The role of photographers in the AI ​​era]

▶︎ [Hybrid production of AI and photography | Combination of photography and AI image generation]

▶︎ [Photography business model in the AI ​​era | New job for photographers]