Visual production AI role organization

Changes occurring in the visual production field

recently、There are words that are often heard in the field of visual production.。
“Should we use AI?”。

However, what is important at the actual production site is、not there。

What really matters is、
It’s not a matter of whether or not to introduce AI, but “where to use it”です。

Visual production、It's not just a job to create a single image.。
concept、concept design、Material production、Deployment、Replacement etc.、Divided into several steps。

How to make the right decision to introduce AI、
Breaking down the production process and thinking about itwill be required。

In other words、

• A process where value is created through human involvement
• A process that can also be achieved with AI

to organize these two、This will be important in future productions.。

Misunderstandings occurring with the introduction of AI

When AI becomes a hot topic、Many people think that。

"AI can make production more efficient"

It is true that efficiency can be improved as a result.。
But、If we introduce AI with just this understanding,、Confusion occurs at the production site.。

The reason is、For visual production

• Processes that require judgment
• A process that is established as work

This is because there is a mixture of。

AI is established、fundamentallyOperational engineeringです。

However, at the heart of the production is、
Judgment and designです。

for example、

• Brand direction
• visual concept
• impression conveyed
• alignment of worldviews

These areas、
It's not a simple task。

If you try to leave this to AI、
This will cause the visual direction to become blurred.。

Changes in the visual production process

Well then、What has changed in the actual production process?。

Visual production can be broadly divided into、The flow will be as follows。

Concept/concept design

• What does the visual convey?
• Does it match the brand's worldview?
• Who is this expression aimed at?

This stage is、Even in the productionProcesses that require the most judgmentです。

Therefore、This area is still
The focus will be on human production.。

Material production/visual generation

on the other hand、Things are changing in the realm of material production.。

For example、

• image cut
• abstract background
• atmosphere material
• concept image

These were previously、
I had no choice but to create it.。

Should I take a photo?、Do you do CG production?、
Because I needed to draw an illustration.。

But now、
More and more cases are being achieved through AI generation。

In particular, the following conditions are likely to hold true:。

• Not a specific person
• not a real place
• Image sharing is possible

In such areas、
More options for production methods。

Variation production

In visual production、
It's rare to end up with just one piece.。

For example, in advertising and EC、

• Different size
• Color variations
• Different layout
• seasonal replacement

Etc、Many developments occur。

This process is、Previously, this was a very time-consuming task.。

But now、

• Variation production
• Replacement
• mass production

Areas such as、
The process is very compatible with AI.。

Common mistakes that occur at the production site

There are common mistakes that occur when introducing AI.。

it is、
Relying on AI from the initial concept stageです。

For example

• concept design
• brand direction
• main visual

If we leave these parts to AI generation,、
Even if the visuals look like that、

The brand's core becomes weakerThere are times when。

because、AI is not making decisions、
This is because it is generated based on past patterns.。

Therefore, in production、

• Judgment area
• Field of work

it is necessary to consider separately。

Organizing the role of human production and AI

Organizing the production process、
The roles will be divided as follows:。

Areas in charge of people

• concept design
• brand alignment
• Main visual decided
• Shooting decision
• Determining the direction of expression

these are、Even in the production
decision making processです。

Areas where AI is likely to be established

• material generation
• Image cut production
• Variation development
• Replacement production
• Mass production visual

these are、
Operational engineeringThis is the part close to。

Here, AI is increasingly being established as one of the production methods.。

summary：Think about AI introduction in terms of process design

Visual production in the AI ​​era、
It doesn't matter whether you use AI or not.。

What's important is、
Where in the production process is it used?です。

After arranging it, it looks like this:。

human production

• concept
• brand judgment
• main visual

Areas where AI is likely to be established

• Material production
• Variation production
• Replacement production

Breaking down the production process like this、
The decision to introduce AI becomes very simple.。

In future production、
There is no need to think of AI as a special technology.。

Organizing as a means of the production process。

That's it、
Do you think this is the most practical way to incorporate AI into visual production?