Areas where AI can and should not be used in visual/photo production
Image generation AI is rapidly spreading、``To what extent should AI be used?'' has become a major theme in the field of visual production.。
At the actual production site、It's not a simple question of whether to use AI or not.。What's important is、Breaking down the production process and making decisionsです。
For photography and visual production、There are multiple processes such as planning, design, production, and operation.。Among them are、There are areas that can be realized with AI even in areas that until now had no choice but to be produced.。on the other hand、There are certainly areas where human involvement is essential.。
In this article、Breaking down the visual/photo production process、Sorting out areas that can be established with AI and areas that require human involvementI will。
Confusion occurring at the production site
When discussing AI、In many cases, it tends to be an extreme story such as the following。
- AI replaces photos
- Creators' jobs disappear
- Everything can be solved using AI
but、What is actually happening at the production site is a more concrete change.。
For example, in the production of advertisements and EC、The work of creating just one visual is decreasing.。
In the current production、
- Size for SNS
- Cut for EC
- advertising banner
- LP visual
Etc、The premise is to develop a large number of visuals of the same concept.has become。
This structural change、This is a reason to consider introducing AI。
Reasons why AI introduction is being discussed
Photo production、So far, the process has proceeded as follows.。
- concept design
- Location/studio preparation
- Summarized shadow
- retouching
- Visual production for deployment
in this、Mass production and replacement of visualswas a very time-consuming process.。
For example, in the case of EC、
- background variations
- seasonal image
- Color variations
Etc、Many visuals are required for the same product.。
these are、Areas that until now had no choice but to createです。However, now there are an increasing number of cases where AI-generated results are established.。
AI utilization areas organized in the production process
From here on、Let's organize it by actual production process.。
① Visual planning/concept design
This process is、The role of people is the most important partです。
because、Visuals are not just images、
- brand expression
- Product understanding
- target design
This is because a combination of factors such as。
At the production site、
- What kind of worldview do you have?
- Who is the visual aimed at?
- what to convey
It will be necessary to make a judgment such as。
This part is not decided by AI.、Areas where the design ability of the production side is testedです。
② Photographing real people and places
This is one of the most important areas in photo production.。
Under the following conditions、Human production is essentialbecomes。
- real person
- specific model
- real place
- Photos with coverage
for example
- Interview shooting
- Store introduction
- corporate portrait
- brand photography
These photos are、Visuals that require on-site and factualityです。
This area is、Even now, the focus is on human production.。
③ Image visual production
on the other hand、There are also areas where AI generation is possible.。
For example、
- abstract image visual
- concept background
- atmosphere cut
- visual image
These things are、
- No specific person required
- Doesn't have to be a real location
In the case of the condition、It also works with AI generation.。
In advertising and web production、Theseimage cutis used a lot。
these are、Until now, this is an area where I had no choice but to create.、Currently, there are an increasing number of cases where AI generation is also possible.。
④ Visual development/mass production
Where is AI most likely to be used?、This process。
In modern production、1one visual
- For SNS
- For EC
- For LP
- for advertising
etc.。
further、
- seasonal replacement
- color change
- Composition change
You will need variations such as。
these are、Parts that take a lot of time and cost to produceIt was。
Currently、Increasingly, a part of such mass production processes is achieved through AI generation.。
Organizing the role of human production and AI
If you organize this far、Roles in visual production are as follows:。
A field centered on human production
- concept design
- brand expression
- real person photography
- On-site photos
Areas established by AI
- image visual
- background variations
- visual mass production
- Expanded material
What's important is、Deciding where to use it in the production processです。
It's not a question of whether to use AI or not.、Where should it be incorporated in the production structure?is the point。
summary：Judging by the production process
Introduction of AI for visual production、It's not a simple story。
Rather than a debate about “should we use AI?”、
Breaking down the production process and making decisions
this is important。
- Photos that need reality
- Visuals that express the brand
In these areas、The focus will be on human production.。
on the other hand、
- image visual
- Material for development
Etc、There are an increasing number of cases where AI can be used in areas that until now had no choice but to be produced.。
At the production site、Organizing the roles of humans and AIwill be an important decision-making axis in the future.。
▶︎ [Visual strategies that can be used in practice with AI]
