Since AI became popular、In the field of photographers, I often hear questions like this.。
“Is this a job that requires photography?”
“Is this an area that will be replaced by AI?”
The topic of image generation AI is increasing.、In the practical fieldWhat is shooting?、Organizing what is AI?has not been done enough yet。
So in this article、Conditions for photography work where photography is essential even in the AI eraorganize the。
For photographers to judge their work、Compile field-based standards。
The current turmoil in the photography industry
When it comes to AI、tends to lead to extreme debates。
- All replaced by AI
- no、Photos will never disappear
You often see both.。
However、When seen in the field of photography work、The actual problem is more specific。
For example, this is the judgment。
- Is product photography necessary?
- Will portrait photography remain?
- Can store photography be replaced by AI?
What photographers want to know is、It's not a question of whether the photos will remain, but rather a question of what kind of work is photography.What is it?。
I need to sort this out、The story of AI will always remain an abstraction.。
Why are photographers' perceptions so wrong?
The cause of the confusion is simple。
many photographers、"Photography = Shooting"This is because I am thinking on the premise that。
However, if you think about it in practice、What the client is looking for is not “photography”、is the next one。
- visual material
- Product description image
- brand image
- advertising visuals
In other words、All you need is an image、Not necessarily shootingRight?。
If you listen to talk about AI without understanding this、
"I'm running out of photography work."
This would be an extreme interpretation.。
But in practice、A job that can only be achieved through photographyalso clearly exists。
Three conditions that make photography mandatory
Organizing your photography work、There are three main conditions that require photography.。
① Work that requires reality
that place or thingevidence that existsIf you need a photo as。
For example、
- store photo
- architectural photography
- Facility introduction photo
- Interview photo
These must indicate that the location exists。
In AI images、Not proof of existenceRight?。
Especially on corporate websites and public relations materials.、This condition is quite important。
② Photos that involve responsibility
In advertising and public relations、Cases in which photographs are liableThere is。
For example、
- Product package photo
- menu photo
- real estate photography
- Introductory photos of medical and educational institutions
These become a problem if they are “different from the real thing”。
In other words、
- the product
- that place
- that person
must be taken。
Here the role of the photographer is、Records and proofs, not expressionsbecomes。
③ Work that requires on-site skills
Another important thing isLivenessです。
For example、
- event photography
- Enterprise materials
- Employee profile
- Document shooting
these arewhat happened at that momentMy job is to record。
Although AI can create、
I can't take pictures of what happened.。
This area is、I will continue to focus on photography.。
Actual changes occurring in the photography business
So, does AI have an impact on photography work?、it's not。
What is changing is mainlyimage visualです。
For example、
- abstract advertising visual
- concept image
- SNS material
- Image for banner
these are、Until now, I had no choice but to take picturesIt is an area。
But now、
- doesn't need to exist
- Doesn't have to be a specific person
- Needs a lot of variation
If the condition is、There are more and more cases where AI-generated results can be achieved.。
In other words, the photography business is now、
The shooting area and the generation area are starting to separate
I can say that。
Axes for photographers to make decisions
What photographers need to think about in the AI era is simple。
That job、
“Is it necessary to take pictures?”
Or
“Can it be established if there is an image?”
This is the decision。
There are three criteria for judgment:。
Jobs that require photography
- proof of existence
- Photos that come with responsibility
- On-site record
Jobs that can be achieved with AI
- image visual
- abstract advertising material
- General purpose illustration photo
If you organize this、When I heard about AIJudgment by jobcan。
summary
Even in the age of AI、There are clearly photography jobs that require photography.。
There are three points:。
Conditions that require photography
- reality
- responsibility
- Liveness
Conversely,、If you don't need thisThis may also be true for image generation.That means。
Discussions about AI tend to become big topics.、What is important for photographers
“Which field does my work fall into?”
is to organize。
If you can see here、No need to fear AI。
in the photography business、What is the role of photography?Because it becomes clear。
