- Confusion in decisions occurring in photography work
- Why is there confusion on the part of photographers?
- Changes that are actually occurring in photography practice
- example：How to use it in advertising/EC
- Three practical standards that separate photography and AI
- How will photography change in the future?
- summary：Decision-making axis that photographers should have
Confusion in decisions occurring in photography work
recently、What I often hear among photographers is
“Is this project a photo shoot?、I'm having trouble deciding whether it's AI or not.。
advertisement、EC、brand visual etc.、Photographs are increasingly being used in more and more situations.。on the other hand、Image generation AI creates visuals that “until now had to be photographed”、There have also been cases where it does not necessarily have to be a photo shoot.。
However、When it comes to this topic, it tends to lead to extreme discussions.。
- From now on, the era of AI
- Photography jobs disappear.
- On the other hand, AI cannot be used
This kind of story、You see it often.。
But in actual photography work、It's not that simple。
What's important is、For each project, we ask, ``How much can be photographed?''、Having standards for determining where AI can be establishedです。
Because we talk about AI without sorting out the standards.、There's chaos going on.。
Why is there confusion on the part of photographers?
many photographers、We see AI as a “replacement for photography”。
In other words
- take a photo
- Create with AI
I'm thinking about these two options.。
But the actual visual production、Made with a more detailed process。
For example, in the case of advertising shooting
- concept design
- visual image sharing
- Summarized shadow
- retouching
- Development visual production
There is a trend such as。
In this, we need to sort out ``which part requires reality'' and ``which part can be established by sharing images''.、The position of AI is unclear。
So the problem is
It's not about whether AI can be used or not.、Not thinking about the structure of the photography business in detail.What is it?。
Changes that are actually occurring in photography practice
Well then、What is happening on the ground?。
Especially lately、The following changes are increasing。
1Mass development from one photographic material
For example, shooting models and talents.。
Until now
- sea cut
- cafe cut
- city cut
Each was shot at different locations and sets.。
But lately、From a single photo taken in a studio、Generate images for various situationscase is coming out。
For example
- urban background
- resort background
- indoor scene
- Different season
This is how it unfolds.。
This means
Photographers take pictures of people、Create backgrounds and situation development using AI
This is a division of labor structure.。
In advertising visuals、It has already begun to become a reality。
example：How to use it in advertising/EC
Considering the actual case、The decision becomes much simpler。
EC product photography
In EC, there are the following patterns。
Areas that need to be photographed
- actual product
- Product texture
- Visuals that brands are responsible for
This is natural、Photography is required。
because
- the product actually exists
- Responsible for color and shape
- There is a risk of complaints
It's from。
on the other hand
Parts established by AI
- background image
- Usage scene production
- seasonal variations
Around here、Doesn't necessarily have to be taken in a real location。
In other words
The product is photographed、The situation is AI
A division of labor is established.。
brand visual
In brand visual、Judgment is further divided。
For example
Cases that require photography
- brand person
- employee
- store
- actual activities
This is because "reality" is required.。
on the other hand
Cases that can be realized with AI
- concept image
- Brand worldview
- abstract visual
This kind of area、If images can be shared, AI generation will work.。
Three practical standards that separate photography and AI
When judging based on photographic work、The criteria are quite clear。
Three things are important:。
reality
does it really exist?。
- real person
- real place
- actual product
If you need this、Photography is essential。
Responsibility lies
for that visual、who is responsible。
For example
- Product photo
- medical care
- Corporate public relations
In such areas、Factuality is required。
In other words, shooting is a prerequisite.。
Probability
Can the visual serve as “evidence”?。
For example
- Interview photo
- event photos
- person profile
this is、Proof that it actually existedです。
The work has been put in the adult category because of the photo showing the bust of the cut.、It doesn't work with AI。
How will photography change in the future?
The important thing here is、Handling portrait photographyです。
As mentioned earlier、Recently
From a single portrait taken in a studio、Generate various situations
There is an increasing number of productions of。
In other words
- portrait photography
- Deployment visual generation
This is the division of roles.。
Until now
- Location arrangement
- studio set
- Multi-day shoot
Even in cases that required、
A large amount of visual development is possible just by photographing people.case is coming out。
This is a pretty big change in advertising and EC.。
and、It is thought that this trend will continue to expand in the future.。
That's why it's important for photographers to、
This is not a matter of debating whether to use photography or AI.、Being able to determine from a business standpoint where to start shooting and where to start generating.
What is it?。
summary：Decision-making axis that photographers should have
How to use photography and AI generation、It's not difficult。
The decision axis is simple。
The first thing you should check is
- reality
- Responsibility lies
- Probability
These three。
And another important thing is
Photographing “substances” such as people and products、A division of labor structure that generates situations and developmentsです。
In actual photography work、Production of this form is already increasing.。
What photographers need now
It's not about whether or not to use AI.、
What part of the value does my photography bear?
is to understand。
If you can make that decision、Even if AI comes out, you can still organize your photography work。
On the other hand, without this standard、I get confused every time whether to shoot or generate.。
Start with your own case、I think it will be easier to understand once you organize it using this standard.。
