Difference between photos that require reality and AI visuals
What's happening at the production site
recently、There is a story that is often heard in the field of visual production.。
"This photo、Isn't it possible to create it with AI without taking pictures? ”
actual、In advertising visuals and image cuts, etc.、There are an increasing number of cases where things that previously had to be produced and photographed are being created using AI.。
Background and atmosphere images、Concept visuals etc.、This is a typical example。
However, on the other hand、There are still many projects that require photography.。
For example、
- corporate portrait photography
- Employee introduction
- Interview shooting
- event photos
- Introduction of facilities and offices
These photos are、Rather than it being difficult to create with AI、In the first place, it is not the type of visual created by AI.That's right, isn't it?。
If you don't understand this difference、
"Is it necessary to take pictures?、Will it be possible with AI generation?”
The judgment becomes ambiguous.。
That's why it's important、perspective of realityです。
Why is there confusion on the part of photographers?
In the discussion of AI visuals、This is often the case。
“Will AI replace photography?”
However、This question itself is a little off.。
Photos and AI visuals、Even if they look the sameProductions with different rolesThat's why。
AI visual、You can create something that doesn't exist。
- person who doesn't exist
- space that doesn't exist
- non-existent situation
You can make these realistic。
on the other hand、How about a photo?。
Be sure to take photos
"Photographing things that actually exist"
This action is a prerequisite.。
In other words, the photo、
Visuals that record reality
What is it?。
Because this premise is different、
There are clear pros and cons depending on the purpose.。
Changes taking place in the visual production market
What is changing with the advent of AI、
"Visual production process"。
For example, in advertising production、It's been like this until now。
1 plan
2 Summarized shadow
3 visual production
4 layout
But recently、
1 plan
2 Photography (only necessary materials)
3 AI generation/variation production
4 Replacement/mass production
The structure is changing to。
In particular, there is an increase in、
Combination of photographed materials + AI generationです。
For example、
- model shoot in studio
- Generate backgrounds and situations based on the photo
- Create visuals for different situations
These production methods、It has already begun to be used in advertising, EC, etc.。
In other words、Shooting and AI generation are not different things.、
Things that are combined during the production processIt is becoming。
Visuals that need reality
Well then、What kind of photos do I need to take?。
There are 3 points。
proof of existence
the person or place
Do I need to show that I actually exist?
For example、
- Manager profile
- Employee introduction
- Corporate publicity photo
- Facility introduction
these are、
Photos as proof of existenceです。
This role cannot be fulfilled by AI visuals。
Recordability
There are also photos that record the event itself.。
For example、
- Event
- Interview
- press conference
- exhibition
These photos are
record of that momentです。
AI visuals can create similar images, but、
It does not serve as a record of the event.。
accountability
In corporate visuals、May require clarification。
For example、
- Publicity photo
- press release
- IR materials
In these visuals、
- who
- where
- When was the photo taken?
An explanation may be required。
The photo can explain this、
AI visuals structurally do not have this information。
This difference、Affects production decisions。
Visuals created by AI
on the other hand、The visuals of AI generation are also clear.。
For example、
- advertising image
- concept visual
- background material
- image cut
these are、
Visuals that don't need to actually exist
です。
What's important is
Rather than “realistic or not”
Is the image conveyed?です。
In this area、There are an increasing number of cases where things that previously had to be produced and photographed are being created using AI.。
Division of roles between human production and AI
If you organize this far、Production decisions become much simpler.。
Areas in charge of people
- Photographing real people
- Records of corporate activities
- Interview shooting
- event photography
- document photo
In other words、
Visuals that record reality
です。
Areas where AI is likely to be used
- image visual
- advertising background
- concept expression
- Variation production
here
Freedom of visual expressionis emphasized。
summary
With the spread of AI visuals,、
This does not obscure the value of the photo.。
rather、
Areas requiring photos
are being organized。
The criteria for making production decisions is very simple.。
In that visual
Is reality necessary?
です。
If proof of existence、record、If you need accountability、
Photography is essential。
vice versa、If you want to share images、
The number of cases where AI generation is successful is increasing.。
By having this perspective、
Rather than pitting photography and AI visuals against each other、
Judgment on which to use as part of the production processwill be able to。
▶︎ [Judgment criteria for photo shooting and AI generation]
