How is AI visuals used in business?
With the evolution of AI image generation、Corporate visual production is beginning to change dramatically.。
Especially SNS content、Advertisement production、In fields such as EC product images,、More and more companies are incorporating AI visuals into their production processes。
But、What's important here isAI image generation is not replacing all photo productionThat's the point。
At the actual production site
- photo shoot
- AI image generation
- design
- edit
Visual production is progressing by combining。
In other words, corporate visual production、It's not just a choice between photography or AI.、Separating roles in the production processhas become。
In this article、While organizing how companies are using AI visuals、We will explain the value and challenges from a business perspective.。
Why are companies implementing AI visuals?
There are three main reasons why companies are paying attention to AI visuals.。
Production speed
AI image generation、Greatly changes the speed of visual production。
For example, in visuals for SNS
- seasonal events
- Campaign announcement
- Daily posts
Etc、You need a lot of content in a short period of time。
Conventionally
- Preparation for shooting
- studio arrangement
- model arrangement
Processes such as。
By using AI image generation、You can create concept visuals in a short timeIt will look like this。
Content mass production
In current marketing、Amount of content is important。
Companies are
- SNS post
- ad variations
- EC visual
We need many visuals such as。
Using AI image generation
- Wrong composition
- different color
- Different background
It is possible to create variations such as。
this isVery compatible with content marketingI can say that。
production cost
AI visuals are also attracting attention in terms of production costs.。
In advertising and EC visuals
- Shooting expenses
- studio fee
- personnel costs
Many costs will be incurred, such as。
By utilizing AI image generation、Some production processes can be made more efficientThere may be cases。
However, here too、Not everything is created with AI。
In actual productionThere are many cases where photography and AI are combined.です。
Utilization of AI visuals for each business field
AI visuals are used in various business fields。
SNS content production
Social media requires a lot of visuals。
For example
- Instagram post
- campaign visual
- Brand worldview post
etc.。
By using AI image generation、While maintaining the brand's worldviewContinuous content creationbecomes possible。
EC visual production
Variations in product visuals are important on e-commerce sites.。
For example
- Different background
- Seasonal production
- Usage scene
etc.。
The product itselfphoto shootWhile、There are an increasing number of ways to create backgrounds and effects using AI image generation.。
This kind of production、Increases the update speed of EC visuals。
Advertising visual production
AI visuals are also beginning to be used in advertising production.。
For example
- concept visual
- SNS advertising variations
- image advertising
etc.。
Brand expression is important in advertising、Production that combines photography and AI image generationis increasing。
Challenges of introducing AI visuals
AI visuals have more than just benefits.、There are also issues that companies should consider.。
brand expression
In brand visual
- worldview
- tone
- consistency
becomes important。
AI image generation can create a large amount of visuals, but、Management that unifies brand expressionis required。
This role is
- art director
- Photographer
etc. are often responsible for。
Copyright and scope of use
In AI image generation
- learning data
- Copyright
- commercial use
Issues such as。
When companies use AI visuals、It is important to check the terms and conditionsです。
Quality management
AI image generation is convenient, but、Not all images can be used as is。
For example
- unnatural structure
- Expressions that do not match the brand
- Variation in quality
etc. may occur.。
Therefore, companies、Production direction and quality judgmentwill be required。
How to create visuals in the AI era
In current visual production、
- photo shoot
- AI image generation
- design
- edit
There is an increasing number of productions that combine。
What's important is
In which process will AI be used?
is to judge。
For example
- Actual product → Photography
- Concept background → AI generation
- SNS variation → AI generation
It is a division of roles such as。
This judgment、Great value for photographers and creators with experience in visual production。
summary
With the advent of AI image generation、Corporate visual production is definitely changing.。
especially
- SNS content production
- EC visual
- Advertisement production
In fields such as、AI visuals are starting to be used as part of the production process。
However, in the business field
Production that combines photography and AI image generation
is becoming mainstream。
Visual production in the AI era、
- Production speed
- Content amount
- brand management
while thinking about、It is important to choose the appropriate production method。
By having this perspective、Corporate visual production will become more efficient and flexible。
▶︎ [Can advertising photos be created with AI? Possibilities of AI advertising visuals]
▶︎ [Can EC photos be created with AI? Possibilities of AI product photos]
▶︎ [AI visual production practice | Prompt design and production process]
▶︎ [AI creative cost structure | How do costs change with AI production]
▶︎ [To what extent can AI image generation replace photography? | Limits of AI photography]
▶︎ [What is AI image generation? How it works, technology, and what it can do]
