"It's not about photographic technology.、I have a simple question about the scene and composition of the photograph.、For posters related to fashion or specific products, etc.、Take pictures with the image of ○○ in any place and in any scenery.、Concepts such as、The composition is、Is it something that has been specifically determined in advance by an advertising agency, etc.?。Or does Mr. Sugiyama think, ``Let's take a picture like this''?。For example, the idea for the BABY-G poster.、Creating an image from nothing、This is very strange to me as I am not creative.。"
For advertising photos、There is a concept behind the advertisement.、Basically、Advertising agencies and production production art directors come up with visual ideas.。I mean、This is an advertisement that will be sent to the client in advance.。(presentation) and、We can't proceed with filming until we confirm everything.。
If it's a strict presentation, I may submit a storyboard (sketch?) that includes dummy photos and text.。I recently made it on a computer.、It seems that they often create and present storyboards that look like the finished product.。
The art director has some ideas.、send it to the client、from among them、choose one。When clients cannot be selected、Photograph all of it、after making everything、You may choose one。At times like this, all the staff、It's hard。A masterpiece that will never be seen in the world? There are also many photos of。
Let me explain with an example。
In the case of the BABY-G poster, the idea that the art director came up with was、This BABY-G is a watch that can calculate calories burned.、active in female nude、He said he wanted to take photos that evoke the image of sports.。In a meeting between the art director and me、where you are running、I decided to take a picture of him jumping.、On the day of the shoot, we will shoot in several situations.。
In this case、The composition, the model's expression, etc.、As the cameraman, I am left to take the pictures.。running、jump or、all its operations、pose、Model detailed orders。This time, we selected about 5 photos from about 300 photos.、after that、Product photo、combination of letters etc.、show to client、We have finally selected one cut that is suitable for this advertisement.。
For advertising photos、In most cases, it is a collaboration with a director etc.、In many cases, it is not possible to proceed on the photographer's own discretion.。
as an exception、The photos in the PENTAX-ESPIO catalog are、If you can express the functions of the camera、Leave it to the photographer、That's why everything、I decided to take the photo by myself.。
Editorial photos for magazines etc.、Focused on the cameraman、editor、Have a meeting with your stylist etc.、decide on the situation、The photographer decides the pose and expression method.。
Talent Mayumi Kajiwara's photo book、all、As the cameraman, I decided everything and took the pictures.、The decision on which photos to use will be made in consultation with the editor.。of course、We also do a final check on the talent side.。
A collection of works by a complete photographer (in my case、CUPID NOTE, BOY+1, etc.)、We will continue to work collaboratively with various staff members.、It's not just a beautiful photo、Based on various promises etc.、Clients are happy too、Were those who saw it impressed too? let、It is very important to take photos that make everyone happy.。
Huh、文章で伝えるのは、とても難しいです。うまく伝わるかなあ？
