recently、インスタや facebookでなどのSNSで、I often see very elaborate videos and images designed with Canva.。
visually appealing、It's really amazing how that extra effort can lead to more likes and followers.。
Just...one thing、とても“もったいない”ことがあります。
it is、画像や動画の中に書かれている イベント情報や告知内容が、WEB上に文字として残らない That's the point。
actually、Text written in images is rarely readable by search engines.。
In other words、No matter how nice the announcement design is,、
The ability to be found through search is close to zero. It is。
But、On the contrary...
Just write the same content as a sentence in the body of the post、
That information becomes “WEB assets”。
✔ Your activity will be more visible in searches
✔ Event information will be easier to find later
✔ SNS posts can be used as SEO measures
Just this、Your ability to communicate will change dramatically.。
From now on, when posting event announcements and notices on SNS,、
In addition to videos and images、 Be sure to leave information in writing Please try to be aware of。
Design efforts don’t end with “temporary posts”、
expand your activities long-term search assets It will change to。
Why don't image and video announcements appear in search?
① Google basically does not evaluate text in images.
Although Google doesn't completely ignore text in images.、
The treatment is "very weak and limited"。
The reason is simple、
Search engines are systems that understand and evaluate “text (text data).”。
画像の文字をOCRで読める技術はありますが、
それが「SEO評価につながる」レベルではありません。
👉 WEBで扱われるテキスト＝Googleが理解できる言語
👉 画像の中の文字＝Googleからしたら“読めるけど信頼できない情報”
この差が大きいです。
② SNS posts are difficult to be indexed by search engines
SNS has the following circumstances.：
- Facebook/Instagram → Only part of it is indexed by Google
- X (old Twitter) → Although it may be indexed、unstable
- TikTok → Almost not searchable
- YouTube → Video titles and descriptions are strong in search (exception)
In other words、SNS itself Not a media suitable for SEO is the reality。
Social media posts are designed to fade away.。
Therefore, it is not suitable as a place to accumulate as "asset".。
③ Images and videos alone do not convey the “content” to search engines.
Whether SNS posts remain in search
Depends on whether there is text or not It's okay to say。
For example, for event announcements：
- Image ``Event held on 〇 month 〇 day 〇 o'clock~
→ Google doesn't understand or appreciate it - write in text
→ Google recognizes it as “event information”、remain on the web
If it's just an image、your message is Nothing remains in the search sea。
④ Reasons why people who announce only with images and videos on SNS “lose”
your post is、Because it can only reach people in that moment。
but、If you write it down as a sentence：
- event name
- Day time
- Place
- content
- your name/activity
These will remain in the search “forever”。
半年後・1年後に誰かがあなたを検索したとき、
情報が見つかりやすくなるのです。
テキストを書いた投稿＝WEB上に残る“資産”
画像だけの投稿＝その日で消える“消費物”
この違いは非常に大きいです。
🔎結論（見解）
➡ SNSの画像・動画の投稿だけでは、Almost no search results
➡ Be sure to write sentences (text) together、Become the best SEO measure
➡ To convert into text、It is “assetization” of your own activities.
In other words、
Posting only images or videos、
“It looks nice, but、It’s such a waste.”
It is true that。
To maximize the value of your posts、
image + text We highly recommend the set of。
