2025年12月頃から、Facebook（Meta社）は一部のユーザーを対象に、「リンク付き投稿の回数を制限する」という非常に大きな仕様変更のテストを開始しています。
特に個人アカウントで頻繁にシェアをされている方にとっては、The content is quite strict。We have summarized the currently known situation.。
1. What kind of restrictions?
Number of times limit: Posts containing links (URLs) to external sites、"Up to twice a month"has been tested to be limited to。
subject: Mainly applicable to general personal profiles that have not received "Meta authentication (paid subscription)"。
Purpose: Keeping users on Facebook、It is believed that the aim is to encourage people to subscribe to the paid plan ``Meta Authentication''.。
2. How to avoid it/measures
current situation、The following three methods are considered effective for circumventing this limitation:。
Use a Facebook page (business account): At the moment、If the post is from a “Facebook page” rather than a personal profile、This twice-a-month limit is not expected to apply.。
Post link in comment section: Do not post links in the body of the post、write only the content of the article、"The link is in the comments section"This is a method of guiding。This has long been recommended as a ``method that does not reduce exposure algorithmically.''。
Subscribe to Meta authentication (paid): If you pay a monthly fee and get a certification badge,、You will be able to post links without restrictions。
3. Other changes (scheduled for February 2026)
In terms of SEO and website management,、Additionally, the following changes are planned:。
Retirement of social plugins: 2026in February、The Facebook "like" button and "comment" plug-in installed on external sites will be discontinued.。
まとめ
これまでのように「ブログを書いたらFacebookでシェアする」という使い方が、Can be difficult with personal accounts。If it is used for work etc.、Migration to “Facebook Page”?、It is safe to consider using the "comment section link" as soon as possible.。
