What is AI-generated photography?
What is AI-generated photo?、Created by AI image generationVisual like a photoIt means。
Rather than taking photos with a camera、AI generates images based on text instructions and reference images。
in recent years、SNS and advertising、Opportunities to see AI-generated photos in web content are increasing.。
There are many visuals that cannot be distinguished from photos just by looking at them.、It is beginning to be used as a practical production method in visual production sites.。
However, the important thing is、AI-generated photos are more than a replacement for photography、A new method of visual productionis to be understood as。
In actual production、Photography and AI image generation are used differently depending on the purpose.。
Features of AI-generated photos
Create visuals without taking photos
The biggest feature of AI-generated photos is、Being able to create photo-like images without using a camera。
A typical photo shoot involves the following steps:。
- Arrangement of shooting location
- Model and product arrangement
- lighting settings
- camera settings
- Summarized shadow
In AI image generation、these conditionsEnter as text instruction (prompt)You can reproduce it by。
For example, you can specify elements like。
- time zone
- direction of light
- lens expression
- camera angle
- Atmosphere of the subject
In other words, AI-generated photos、Technology to reconstruct photographic expressions as dataI can say that。
You can also create subjects that don't exist.
In AI-generated photos、You can also create subjects that do not exist in reality.。
For example
- fictional character
- city that doesn't exist
- architecture of the future
- imaginary product image
In photography, you can only take pictures of things that physically exist.、In AI image generationCreate visuals directly from imagescan。
This is an element that expands the range of expression in visual production.。
Can mass produce multi-view visuals
AI generated photos、Another feature is that you can create a large number of visuals with the same concept.。
For example, in advertising visuals
- Different angle
- difference in light
- Different colors
- Different background
etc. can be generated in a short time.。
Up until now, photography has been difficult due to time and cost constraints.Multi-pattern visual developmentbecomes possible。
How to make AI-generated photos
Generate with text prompt
The basic method of creating AI-generated photos is、How to generate images from text instructions。
For example, specify the following content。
- subject
- light conditions
- lens expression
- camera position
- atmosphere
AI analyzes this information、Generates photo-like visuals。
Current AI image generation、Lighting expressions and lens expressions can now be reproduced quite realistically.。
Generate from reference image
Another method is、This is a method of generating based on a reference image.。
For example
- Product photo
- portrait photography
- landscape photography
etc. based on、You can create new visuals。
This method is often used in advertising visual production and SNS content production.。
Utilization fields of AI-generated photos
AI generated photos、Already used in many visual production fields。
SNS content
Frequently updated on SNS、Requires a lot of visuals。
For example
- Instagram post
- SNS advertising
- Brand communication content
In these applications、By using AI image generationCreate many visuals in a short timecan。
Advertising visual production
AI-generated photos are also beginning to be used in advertising production.。
For example
- concept visual
- image visual
- visual rough
- Plan verification
etc.。
Especially in the early stages of advertising planning.、AI image generationTools to visualize ideasIt is used as。
Web content
AI-generated photos are often used in blogs and web media.。
The reason is
- No shooting costs required
- Create your own visuals
- Don't rely on stock photos
That's the point。
Therefore, in web content、AI-generated photography has become a practical means of visual production。
Difference between AI-generated photos and photography
AI-generated photos can create realistic visuals, but、The role is different from photography.。
Cases where photography is required
A photographer will be required to take photos in the following cases:。
- real person
- real place
- Actual product condition
- On-site record
AI-generated photos can create realistic-looking visuals, but、does not record actual facts。
This is a big difference from photography.。
Cases where AI-generated photos are effective
On the other hand, AI image generation is effective for the following visuals.。
- concept visual
- image cut
- SNS content
- Web content
In this kind of production、Image sharing and multi-pattern development are important.。
Therefore, AI image generation is a suitable production area.。
summary
What is AI-generated photo?、A photo-like visual created by AI image generation.。
Current AI image generation
- portrait photography
- landscape photography
- Product photo
You can create various genres of photographic expressions such as。
But
- reality
- Liveness
- brand trust
Photography is essential if you require。
What's important is、Rather than thinking of AI image generation and photography as opposed to each other,、Organizing roles in the visual production processです。
By having this perspective、You will be able to make decisions about visual production in the AI era。
▶︎ [What is AI photography? Difference from AI image and how it works]
▶︎ [Differences between AI photos and live-action photos | Limits of generated visuals]
▶︎ [What is AI photography? Explaining examples of AI images of people, landscapes, and products]
