Why I started a photo blog in the AI era
With the advent of AI image generation、The environment for photography and visual production is beginning to change significantly.。
recent years、What I've been hearing a lot from photographers and creators is、The question is as follows。
- Will AI take over photography jobs?
- Will there be less photography work in the future?
- What should a photographer do?
In response to these questions、there is no simple answer。
However, from a perspective that has been involved in visual production for many years,、One thing is clear。
it is、AI is not a photo erasing technology、It is a technology that changes the structure of visual production.That means。
This blog is、I started this to organize and convey this information.。
Chaos in the AI era
Photography and AI are being confused
right now、Much of what is said about AI image generation、tend to have extreme opinions。
For example、
- AI completely replaces photography
- Photographers are no longer needed
- All visuals are created with AI
I often see stories like。
but、Looking at the actual production site、It's not that simple。
For visual production
- plan
- concept design
- Material production
- edit
- Deployment
There is a process called。
What AI will change、in thisPart of material productionです。
In other words、Photography and AI are not competitors、Items with different roles in the production processThat's what it is。
Creative work will change dramatically
What will change with the advent of AI?、Not just the world of photography。
- design
- Video production
- Advertisement production
- Content production
- Web production
Etc、The structure of work in all creative fields is beginning to change.。
Some of the visuals and materials that people used to spend time creating are、AI allows you to generate it in a short time。
In other words、Future creators
"Creator"
Not only
"The person who designs what to make"
must be。
This is not just for photographers.、This is a change common to all creators.。
Experience of seeing technological change
I have ever、I have experienced many major technological changes in the photography industry.。
For example
- Transitioning from film to digital cameras
- Image composition using Photoshop
- Photo distribution via the Internet
- Electronic Photo Album
- Mobile Photos
With each of these changes、It has been said that "photography is over"。
But in reality、The photo is far from over、has evolved into a new form。
The same goes for AI.。
AI is not a technology that eliminates creativity.、
Technology that changes the way you create creativityI think that。
Don't turn away from AI
Regarding AI、I think many people are feeling very anxious.。
However, due to technological changes
- deny
- ignore
With that attitude、nothing changes。
Rather, what is important is、
How to react to changing times
です。
It's not a question of whether to use AI or not.、
- In what processes can AI be used?
- What role should humans play?
it is important to understand。
What I will share on this blog
In this blog、About visual production in the AI era、I will organize it from a practical perspective.。
For example, the following themes。
Role sharing between AI and photography
Which jobs require photography?、
Which jobs can be done with AI?。
I will explain from the perspective of the production process.。
The role of creators in the AI era
With the spread of AI、How will the work of creators change?。
In addition to filming and production techniques,、
Visual design perspectiveI will organize it from。
A new structure for visual production
Changed by AI
- Advertisement production
- SNS visual
- brand visual
We will also explain the production structure such as。
summary
The reason I started this blog is very simple.。
by AI、The creative world is starting to change dramatically.。
But that is、
This does not mean that creators' jobs will disappear.。
rather
The role of creators changes
That means。
Rather than turning away from AI、
reacting to changes in the times、understand、to utilize。
I think this will be important for future creators.。
In this blog、About photography and visual production in the AI era、
We will disseminate information while organizing it from the perspective of the field.。
▶︎ [Who is Nobutsugu Sugiyama? From advertising photographer to visual strategist]
▶︎ [Why I became a photographer | Background of my career in photography]
▶︎ [Why I focused on AI | Possibilities that photographers saw in generative AI]
