Shock when AI image generation appeared
AI image generation became generally known、It's been the last few years。
However, I myself have been watching the trend of digital photography for a long time.、When this technology appeared, I intuitively felt that it would change the structure of visual production.。
AI image generation for photographers、More than just a new tool。
it is、Technology that has the potential to change the visual production process itselfです。
Therefore, from a relatively early stage, I、I have become very interested in the relationship between AI and photography.。
Experience of seeing changes in digital photography
Transitioning from film to digital
The photography industry has experienced major technological changes.。
- Transitioning from film to digital cameras
- Popularization of image processing software
- Changes in photo distribution due to the Internet
I am witnessing these changes.、I actually experienced it as a photographer.。
1990In the 1990s, he produced a CD-ROM photo book.、
2000Published a photo book taken with a mobile phone in the 2000s.、
We have also been working on electronic photo books and app photo books.。
The background to these activities is、Strong interest in digital photographyThere was。
Photoshop and digital compositing
Since the beginning of digital photography、I have been actively incorporating image composition and digital processing using Photoshop.。
At that time, digital compositing was not yet common.、
When it came to photography, the prevailing idea was to use what was taken as it was.。
But in reality、
- Combine multiple photos
- change the color tone significantly
- Reorganize the visuals
By things like、Photographic expressions are greatly expanded.。
I did thisThe possibilities of digital photographyI paid attention to it from an early stage.。
Lecture at an IT company
Against this background、Opportunities to give lectures on digital photography and visual production have also increased.。
At lectures and events、
- Apple
- Adobe
- Intel
- Canon
He has also appeared at corporate events and conferences such as。
In these lectures、
- The possibilities of digital photography
- Visual production using Photoshop
- Creative in the digital age
I have explained about。
In other words、Even before the advent of AI
A position with practical experience in the evolution of digital photographyThere is also。
What will AI image generation change?
Not a replacement for photography, but a change in the production process
When AI image generation appeared、many people
“Maybe there will be no need for photos anymore.”
I thought。
But it's actually not that simple。
What AI will change、than the photo itself
Visual production process
です。
Traditional production
- plan
- concept design
- Summarized shadow
- edit
- Deployment
That's how it went。
AI image generation、in this
Material production and visual generation part
may significantly change。
Areas where AI is good at
What makes AI strong?、The areas are as follows。
Mass generation of visuals
AI can generate many visuals in a short time。
This is advertising, SNS, etc.、Fields that require a large amount of visualsIt will be a big advantage。
pattern development
based on one concept
- Different colors
- Wrong composition
- variations
You can make large quantities of。
AI can quickly perform tasks that would take time for humans to do.。
Why we still need humans
AI can create images、
“What do you want to express?”
cannot decide。
What's important is
- concept
- Brand alignment
- Expression intention
です。
this is a human job。
Therefore, photographers in the AI era
- Photographer
- visual director
- concept designer
The role of。
AI for photographers
AI is not something that will take away photographers’ jobs.、
new means of production
I think that。
What's important is
It's not about whether or not to use AI.
In which process will AI be used?
That is the judgment。
There are some scenes that require photography、
There are some situations where AI generation is more reasonable.。
Being able to make this judgment、This will be important for future creators.。
Visual production in the AI era
With the advent of AI、Visual production
From the days when photography was the focus
The era of visual design
is changing to。
In other words, the photographer of the future
Not a photographer
person who designs visuals
must be。
summary
The reason I focused on AI、It's not just because it's a new technology.。
I have ever
- digital photo
- Image composition using Photoshop
- Electronic Photo Album
- Mobile Photos
- App Photos
Etc、I have experienced changes in photography and digital technology in the field.。
If you look at it in that flow、AI image generation
Possibility to change the very structure of visual production
I feel that I have。
Understand the role of AI and photography、
Appropriate use in the production process。
I think this will be important for future creators.。
▶︎ [Who is Nobutsugu Sugiyama? From advertising photographer to visual strategist]
▶︎ [Why I became a photographer | Background of my career in photography]
▶︎ [Why I started an AI photo blog | Photography and visual production in the AI era]
