- 1. Question prompt：What is happening in production/photography work?
- 2. Reason for confusion：Misunderstanding on the production/photographer side
- 3. Changes in practice and the market：Changes in the production process
- 4. example：Why is everyone the same?
- 5. Sorting out roles：Differential use of human production and AI
- 6. summary：Judgment axis prompts
1. Question prompt：What is happening in production/photography work?
recently、"Prompt play" is spreading on X and threads.。
When you enter a sentence、This is a phenomenon where similar advertising visuals are generated no matter who does it.。
For example、The prompt is as below。
cosmetic advertising banner、sense of cleanliness、freshness、skin moisture、20For women in their teens、Only the catchphrase is in Mincho font, giving it a sophisticated, simple and stylish impression.、aspect ratio 16:9
ChatGPT、Just this sentence、A highly complete advertisement like the attached image will appear.。
(This comes from bias in the training data.、ChatGPT特有の『AI顔』ですよね🤣）
ここで制作側として重要なのは、
- なぜ同じような画像になるのか
- それが制作として何を意味するのか
is to understand。
2. Reason for confusion：Misunderstanding on the production/photographer side
多くの人が感じている違和感はここです。
「これだけで作れるなら、もうクリエイティブは不要なのでは？」
しかし実際には逆です。
👉これは創造ではなく、既存パターンの再現です。
This prompt is、
- コンセプトを作っているわけではない
- ブランドを設計しているわけでもない
👉市場にすでに存在する“平均的な広告”を呼び出しているだけ
です。
3. Changes in practice and the market：Changes in the production process
ではなぜ同じ画像になるのか。
This is because part of the production process is "statistically processed"。
■ Abstract words are transformed into visuals.
The words in the prompt are、It is converted directly into visual form.。
- Cleanliness → white, high brightness, soft light
- Freshness → water, transparency, reflection
- Moisture → Glossy skin/highlights
this is no coincidence。
👉The accumulation of past advertising expressions is reflected as is.
■ Ad format is automatically applied
When you specify "advertisement banner"、The structure is determined。
- Character (ideal skin)
- Product (center or bottom)
- Copy (margin side)
- Logo (aligned)
This is originally、This is the realm of art direction.。
■ Unspecified portions are filled in with “average value”
This time the prompt is、
- brand name
- product design
- model personality
is not included。
The reason why it still works is、
👉Because it can be filled with the most common patterns
です。
4. example：Why is everyone the same?
Breaking it down from a production perspective、This prompt is quite specific。
| instruct | creative meaning |
|---|---|
| sense of cleanliness | high key lighting |
| freshness | Water/transparent material |
| 20modern women | young model |
| Ming Dynasty style | 高級・繊細トーン |
| シンプル | Margin design |
| 16:9 | 横構図 |
👉 つまりこれは撮影ディレクションの骨子そのものです。
だから結果が揃います。
5. Sorting out roles：Differential use of human production and AI
ここが最も重要です。
このプロンプトで生成されるものは、
👉成立する広告ではあるが、選ばれる広告ではない
■ Reasons why branding is not possible
理由は明確です。
👉Because anyone can make the same thing
What is a brand?、
- There is a difference
- There's a reason
- something that is consistent
です。
But this prompt、
👉“Why that expression?” does not exist.
■ Points to note when playing prompts (advertising practice perspective)
This is very important。
This type of prompt that is currently in vogue is、
👉再現性の高さを利用した“驚きコンテンツ”
として機能しています。
- 誰でも同じ結果が出る
- 比較しやすい
- 共有しやすい
👉 SNSでは拡散しやすい構造です。
However, this、
👉制作価値とは別軸の現象
です。
■ Practical risks
このまま制作に使うと、
- 競合と同じビジュアルになる
- 差別化できない
- Brand is not established
👉“Advertisements that are safe but not chosen” will be mass-produced.
■ Correct usage
Effective use
- Tone confirmation
- initial rough
- directional sharing
Areas that until now had no choice but to be produced and photographed
- brand design
- Expressions based on concepts
- Differentiation visual
6. summary：Judgment axis prompts
■ Why are the images the same?
- words are translated into visuals
- Structure is automatically applied
- Unspecified items are filled in with the average.
■ Essence
👉Optimal reproduction of existing patterns
■ Conclusion
👉If anyone can reproduce it, it will not become a brand.
■ Judgment as production
What's important is、
👉where to remove from the average
です。
Create “establishment” with AI、
People enter their “intentions”。
Can you design this branch?、
It will be valuable for future visual production.。
▶︎ [How to write an AI photo prompt | Tips for creating realistic photos]]
▶︎ [How to make AI photos | How to make realistic photos with image generation AI]
▶︎ [How to make AI portrait photos/Professional quality prompt explanation]
▶︎ [Create gravure-style photos with AI portrait]
▶︎ [Create the desired image with Nano Banana]
▶︎ [Practical theory of prompt design in portrait generation AI]
