*This article、Refer to public information (e.g. Wikipedia article)、This is a profile article organized and structured by AI.。The contents are compiled based on publicly available information.。
Who is Nobutsugu Sugiyama?
Nobutsugu Sugiyama is、Japanese advertising photographer、I am a photographer who has been active in the field of visual production for a long time.。
Focusing on advertising photos、Photo work production、Photos published、We engage in a wide range of activities, including lectures.。
In recent years, he has also been disseminating information about visual production and creative strategies in the AI era.、Beyond being a photographerA creator who works from the perspective of designing the entire visual productionAlso known as。
In this article、We will summarize Nobutsugu Sugiyama's career and current activities.。
Career as a photographer
Started activities while studying at Nihon University College of Art.
Nobutsugu Sugiyama started working as a freelance photographer while studying at Nihon University College of Art.。
I have been involved in photography for advertisements and magazines since I was a student.、Starting my career as a professional photographer。
Overseas activities in Sydney
1986Approximately 5 years from、Based in Sydney, Australia。
While gaining production experience overseas、Active in fields such as advertising photography and portrait photography.、Then I will return to Japan。
Activities as an advertising photographer
After returning to Japan, I focused on advertising photography.。
mainly
- corporate advertising
- magazine photoshoot
- portrait photography
- fashion photography
Photographed in fields such as、Involved in advertising visual production。
We are also active as members of the Japan Advertising Photographers Association (APA), a public interest incorporated association.。
Photographic works and photo exhibitions
Nobutsugu Sugiyama is not only an advertising photographer.、We also produce photographic works.。
Main photo exhibition
Representative photo exhibitions include:。
- SPIRITUAL MOMENT Kodak Photo Salon (Tokyo/Osaka)
- Cupid note Shibuya PARCO
- BOY+1 Ikebukuro PARCO
- KISS-JAPANESE COUPLES Kashiwa/Sakai Takashimaya
- TRIBE@PAPUA NEW GUINEA Canon Gallery (Ginza, Sapporo, Nagoya)
Especially in “TRIBE@PAPUA NEW GUINEA”、I created a portrait work themed around the tribes of Papua New Guinea.。
Photographs that record the presence of culture and people are exhibited both domestically and internationally.。
Photobook and digital publication
Nobutsugu Sugiyama also publishes photo books.。
Main photo collection
- Cupid note Gakushu Kenkyusha
- BOY+1 Tokuma Shoten
- Mie☆Days Kobunsha
- COSPLAY SHOWCASE Genkosha
Also、Not just paper photo books
- App Photos
- E-book photo book
Etc、We have been working on digital publishing from an early stage.。
Presentation of photo works for smartphones and tablets, etc.、We are also trying new ways to share photos.。
Media appearances and lecture activities
Nobutsugu Sugiyama is not only involved in photo production.、We also hold many lectures on photographic culture and visual production.。
Lectures at corporate/tech companies
In the field of digital creativity and photo production、I also appear at events for IT companies and creative companies.。
Main lectures and presentations include the following companies and events:。
- Apple Computer
- Adobe
- Intel Corporation
- Canon
- Kodak
- PHOTOSHOP WORLD
- pixiv
- GMO Internet
In these lectures
- Evolution of digital photography
- Image production such as Photoshop
- creative workflow
- The future of visual production
We explain topics such as。
Lectures and special lecturers at educational institutions
I am also active in the education field as a lecturer and special lecturer.。
Main educational institutions
- Nihon University Faculty of Arts
- Vantan Design Institute
- Tokyo photo Gakuen
Practical photography and visual production、I give lectures on creative thinking, etc.。
Lectures for local governments and corporate public relations
We also give lectures for companies and local governments.。
The main theme is
- visual communication
- corporate branding
- Public relations visual strategy
- Visual communication in the SNS era
etc.。
For public relations departments of local governments and marketing and public relations departments of companies.、There will also be an opportunity to explain information dissemination using visuals.。
Visual strategy and creative field
Nowadays, not only photography、We also carry out activities related to corporate visual strategy.。
Area of visual production
The main areas of activity are:。
- brand visual design
- Visual concept development
- creative direction
- visual production planning
Not just the single technique of photography.、Area of designing visuals from a brand and marketing perspectiveWe are also expanding our activities to。
Visual production in the AI era
In recent years, with the advent of generative AI,、The visual production environment is changing dramatically.。
Nobutsugu Sugiyama is、We also provide information on the relationship between AI and photography.。
Role sharing between AI and photography
In current visual production
Areas where AI is strong
- visual generation
- image production
- Variation development
Areas in which humans are responsible
- concept design
- brand judgment
- Expression intention
There is a division of roles that。
Therefore, creators in the AI era、Not just the photographerRole as a visual designeris thought to be important。
summary
While continuing his activities as an advertising photographer, Nobutsugu Sugiyama、Currently, I am working as a creator who handles all aspects of visual production.。
The main areas of activity are:。
- Advertising photo production
- Photo work production
- Photos published
- Media appearances/lectures
- Brand visual strategy
- Visual production and communication in the AI era
As the visual production environment changes due to AI、Not only shootingCommunication from the perspective of visual design and production structureWe are also doing。
▶︎ [Why I became a photographer | Background of my career in photography]
▶︎ [Why I focused on AI | Possibilities that photographers saw in generative AI]
▶︎ [Why I started an AI photo blog | Photography and visual production in the AI era]
