“Support” and “dependence” are different – I want to think about this in the age of SNS.、Responsibility for promotion, customer attraction, and influence

“Support” and “dependence” are different| Sugiyama Nobutsugu

Now that SNS has become commonplace、Instagram、TikTok、X、YouTube、through live streaming etc.、models and influencers、Liver、“Oshikatsu” to support creators、It has become established as a culture.。

It's great to support the people you love。

purchase works、participate in an event、By sending gifts via live streaming、We can support the activities of people chasing their dreams.。and、The person being supported、With your support, you can take on new challenges.。

originally、What is Oshikatsu?、It should be a happy relationship for both of you.。

But in recent years、That “support” turns into excessive dependence and mental and financial burden.、Problems on SNS、Cases that sometimes develop into serious incidents have been reported.。

This article、not to criticize anyone。

Everyone who uses SNS、Work with peace of mind、I am writing this as a reminder to think about creating an environment where you can support others with peace of mind.。

SNS has brought us closer together

long ago、Celebrities and models existed beyond television and magazines.。

It's different now。

If you leave a comment, you may receive a "like".。You may be called by name during live streaming.。You may be able to communicate via DM。

SNS is、We have greatly reduced the distance between people.。

this is a nice change。

on the other hand、It is also true that this closeness has made it easier to create the illusion that ``I am special,'' ``I need to support you more,'' and ``Maybe I can get closer to you.''。

Connections on SNS、In most cases, it is just a part of communication activities.。

Remember that real-life relationships are different.。

The moment “support” becomes an obligation

The promotion is、It is essentially free。

But on SNS、

"Vote every day。"

``Please give me a gift.。"

“This is a ranking event, so please cooperate.。"

``I only ask for people who seriously support my dreams.''。"

I often see messages like this。

It's not a bad thing to ask for a favor.。

but、That continues every day、If the expression could be interpreted as "those who don't support you are not true fans"、Supporters feel psychological pressure。

Support is、I do it because I want to。

I don't do it out of guilt or obligation.。

The influence of SNS and “attracting customers”

Recently、models and influencers、own bar or cafe、beauty salon、apparel brand、It is not uncommon to run photo sessions etc.。

It is best to announce on SNS, ``Please come and visit us'' or ``We are holding an event.''、This is a natural business activity for a business owner.。

The problem is、This is the way to convey it。

For example、

``If it's convenient, please come.。"

``I would be happy if you could come and support me as much as you can.''。"

This type of communication is a healthy way to attract customers.。

on the other hand、

“He hasn’t come yet, has he?”

“The only true fans are those who come every time.。"

“Sales are tough today, so please help me.”。"

“We will give special treatment to only those who spend more than ¥00,000.。"

“I keep sending DMs even if I get rejected.。"

This kind of behavior、not sales、This could be a solicitation that puts psychological pressure on the other party.。

especially bars etc.、At stores that serve alcohol and food、Even a single visit to the store can be costly.。

Because "it's because of support"、Continuing to go to school, forcing yourself to go through life、Avoid repeatedly ordering expensive drinks or bottles.、I can't say it's healthy support.。

The caller is、Rather than relying on the goodwill of followers、I have an attitude that allows me to say, ``It's enough if you come when you can'' and ``Please don't push yourself too hard.''、As a result, it will lead to long-term trust.。

Troubles that actually occur on SNS

With the spread of SNS、Various problems are increasing。

For example、

・Account frozen
・Impersonation
・Slander
・Unauthorized reproduction
・Relentless DM
・Conflict between fans
・High billing troubles

These problems are、no longer uncommon。

Furthermore, in recent years、Trouble with someone you met on SNS、There have also been reports of incidents that appear to be caused by excessive attachment to streamers, influencers, idols, etc.。

Inside is、Not just stalking and threats、In some cases, this has actually turned into a murder incident.、shocked many people。

of course、These incidents cannot simply be said to be caused by SNS.。

mental state、relationships、financial issues etc.、It is caused by a combination of multiple factors。

but、SNS has blurred the sense of distance.、There is a danger that one-sided beliefs and excessive dependence can lead to serious consequences.、we should all be aware of。

Those with influence have a responsibility

The more followers、That one word can greatly influence someone's actions.。

That's why、

・Do not force support
・Do not push the bill too much
- Don't make visiting the store feel like an obligation
・Respect the freedom to refuse
- Don't make fans compete too much with each other

This kind of attitude is required。

Rather than short-term sales and rankings、It's better to have people think, "I can support this person with peace of mind."、It will be a great asset in the long run。

Supporters too、value your life

on the other hand、There are also important things for those supporting you.。

My recommendation is、It may be something that will enrich your life.。

but、not your life itself。

Cut living expenses to support。

sacrifice time with work and family。

feel guilty about refusing。

If you are in this situation、you need to stop and think。

If you are a truly honest sender、You should be able to say, ``Please don't push yourself too hard'' and ``Please value your own life.''。

Support is、Just keep going as long as you can afford it、something you can enjoy for a long time。

Conclusion

SNS is、make many dreams come true、create many encounters、has enriched the lives of many people。

On the other hand、Because of the increased influence、Also to the sender、For those who support、Now more than ever, we need to be aware of the sense of distance.。

“Support” and “dependence” are different。

There is a difference between "attracting customers" and "excessive solicitation"。

There is a difference between "interacting with fans" and "psychological control"。

respect each other、A relationship where we can accept each other's freedom to say no and not pushing ourselves too hard is the best.、Isn't it a really healthy fan community?。

SNS has the power to make people happy。

That's why、I don't use that power to bind anyone.、support someone's challenge、I hope you will use it to increase your smile.。

Support is、Not just the other person、You should be able to make yourself happy too.。

Don't forget the origin、This is probably the most important thing to keep in mind to enjoy the SNS era with peace of mind.。

▶︎ [Modeling jobs changing with SNS 01]

▶︎ [Model jobs changing with SNS 02]