The job of a model、Before I knew it, a lot had changed
"I'm a model。"
Looking at SNS、I often see people with this title written in their profiles.。
Until a while ago, when you heard the word "model"、What many people think of、paris or milan、Fashion models walking the Tokyo Collection runway、fashion magazine、magazine、advertisement、Isn't this a model that appears in catalogs?。
Many models belong to modeling agencies.、Get a job through casting。That was the norm back then。
However, now、When you open SNS such as Instagram or TikTok、There are countless people with the title "model".。
of course、Some of them work in corporate advertising and apparel brands;、People who want to become a model、Some people do it as a hobby。
on the other hand、"Photoshoot model", "Portrait model", "SNS model", etc.、There are also more titles that I didn't hear much before.。
Has the number of models increased?、Or has "the job of modeling changed"?。
I、I think the latter more accurately represents the current situation.。
and、This change is not just in the model.。
actually、Photographers are experiencing the exact same changes.。
Modeling was a “chosen profession”
Former model industry、It was a world where the entrance was much narrower than it is today.。
To become a model, you must belong to an agency.、take an audition、Get introduced to a job。
companies and publishers、apparel manufacturer、We receive requests from advertising agencies, etc.、A model suitable for the project will be cast.。
If you are a collection model, your height and body shape、walking techniques。
For fashion magazines, the ability to express the worldview of the magazine。
For advertising models, facial expressions and acting that convey the appeal of the product。
The required abilities vary depending on the job.、What they all have in common is that they are selected based on the company's requirements.。
In other words、Modeling was a B2B world.。
Companies and production companies、Publisher、advertising agency、modeling agencies create jobs、Models will be used in this。
Opportunities for the general public to directly request models、There were almost no。
Of course even now、this market exists。
Collection models and fashion magazine models、The advertising model、It is still a highly specialized profession.。
but、That's no longer the only model。
SNS has changed the “entrance to becoming a model”
SNS has drastically changed this trend.。
Previously、How to work as a model、I needed someone to find me.。
belong to an office、take an audition、Get introduced to a job。
But now it's different。
Express yourself on Instagram, TikTok, etc.、have many followers、That in itself can lead to work。
It is not uncommon for companies to directly contact me via DM to discuss work.。
apparel brand model。
Cosmetics PR。
Live streaming。
Video appearance。
Product introduction on EC site。
Many new jobs have been created that did not exist before.。
In other words、The “entrance to becoming a model” is no longer limited to the office.。
This is for the modeling industry、It was a huge structural change.。
The meaning of the word “model” has expanded
the result、The meaning of the title “model” has also changed significantly.。
In the past, I would call it a model.、
- collection model
- fashion magazine models
- advertising model
This image was the focus。
But now、
- EC model
- photo session model
- portrait model
- SNS model
- influencer
- live commerce performer
are also widely referred to as "models".。
further、plan it yourself、Take the photo yourself、edit it yourself、Some people send it themselves。
is a model、be a creator、Also an influencer。
This style of activity is becoming more common.。
In other words、From the days when there was only one profession called "model"、In the large category of "models"、We have entered an era where a variety of jobs have been created.。
Cameraman too、experiencing the exact same changes
actually、This change also applies to photographers.。
before、Speaking of “professional photographer”、What many people think of、Advertising photographer and magazine photographer、They were people who worked on requests from publishers and companies.。
The work is ordered by the company、Proceed through advertising agencies and production companies。
This is also a typical BtoB market.。
But what about now?。
profile photo。
Family photo。
Shichigosan。
adult style。
Marriage photos。
Matching app profile。
Portrait for SNS。
The photography market for individuals has expanded rapidly.。
Look at SNS and homepage、Ordinary people make requests directly to photographers。
A market that almost didn't exist before、It has been established as one big work.。
In other words, the cameraman、Just like the model, from the BtoB world、The profession has changed to one that has a BtoC market.。
The meaning of the word "professional" has also changed.
Due to this change、The meaning of the word "professional" has become a little different than before.。
In the past、belongs to an office。
receiving work from a company。
Active in magazines and advertisements。
This was an easy-to-understand standard for being a "professional."。
But now、You can't judge from that alone.。
There are also models who work on many corporate projects without belonging to an agency.。
Even if you don't work in advertising、Some people earn stable income from EC and SNS.。
Same goes for the cameraman.。
Even if you don't belong to a photo agency、Some people have received high praise for their personal photography.、Some people receive requests from all over the country just through SNS.。
On the contrary、The titles "model" and "photographer"、Now anyone can name。
In other words、We are now in an era where it is no longer possible to tell the activities and experience of a person just by their title.。
In the past, affiliation was a matter of trust.。
Now I trust my track record.。
and、What is more important than the achievements、I guess it's "trust"。
