The future of visual production in the AI era
With the advent of generative AI、The visual production environment is changing rapidly.。
Until now, photography and CG production、Some of the visuals created through design production、Can now be generated by AI。
advertisement、SNS、EC、Content production, etc.、AI visuals are starting to be used in various fields。
But the important thing is、by AIThe structure of visual production itself is beginning to change.That's the point。
In this article、We will organize how visual production will change in the AI era.。
Traditional structure of visual production
Traditional visual production、Consists of several steps。
In general
Planning → Concept → Production → Editing → Development
It will proceed like this。
For example, in advertising production
- concept design
- Summarized shadow
- retouching
- Design development
There is a process such as。
This production process is、Little has changed for a long time。
Production process changed by AI
With the advent of generative AI、Some parts of the production process have changed.。
In particular, what has changed is、Material production partです。
Up until now, material production has been
- photo shoot
- Illustration production
- CG production
It was done by etc.。
However, AI image generation、These materials can be produced directly。
In other words, AI、We are making major changes to the material production process.。
Visual production speed
What is changing the most due to AI?、Production speed。
In traditional production
- Preparation for shooting
- studio arrangement
- casting
- Summarized shadow
- retouching
The process took a long time。
In AI image generation、These preparations can be significantly reduced.。
Therefore、It is now possible to verify concepts and create visual prototypes in a short time.。
Mass production of visual production
AI is visualcan be produced in large quantitiesThere is also a feature that。
For example
- SNS advertising
- EC product visual
- Images for content
In these fields、many variations are required。
AI is suitable for this type of mass-produced visual production.。
role of humans
When AI becomes a part of the production process、Human roles will also change。
What is especially important is
- concept design
- visual strategy
- production direction
This is the part。
AI can generate visuals, but、can't decide what to make。
Therefore, in visual production、The role of planning and concept becomes more important.。
Role sharing between AI and humans
Visual production in the AI era、The division of roles between humans and AI will become important.。
Areas where AI is strong
- visual generation
- Variation production
- speed production
Areas in which humans are responsible
- concept design
- brand judgment
- Expression intention
In other words, AI is used as a production tool.、humans areRole in visual designbecomes。
The future of visual production
AI technology is expected to continue to evolve.。
Therefore, in visual production
- AI generated
- Summarized shadow
- design
- CG
There is a possibility that there will be an increase in productions that combine multiple methods such as。
What's important is、It doesn't matter what technology you use、What kind of visual do you create?That's the point of view。
summary
With the advent of generative AI、The visual production environment is changing dramatically.。
The following points have changed in particular:。
- Material production method
- Production speed
- visual mass production
However, it is the basis of visual production.
Planning → Concept → Production → Development
The structure has not changed。
In the AI era、While using AI as a production tool、It is thought that the production style in which humans are responsible for visual design will become important.。
▶︎ [Coexistence of AI and photography | Role sharing between AI photography and photography]
▶︎ [The value of a photographer in the AI era | What creativity remains in humans]
▶︎ [Visual ethics in the AI era | Reliability and issues of AI images]
