AI creative cost structure
With the spread of AI image generation、The cost structure of visual production is also changing.。
I'm hearing more and more stories about how production costs can be significantly reduced by using AI.。
There are certainly costs that can be reduced by AI image generation.。
However, in the actual production site、Production costs do not simply go to zero.。
In AI production、A new cost structure is emerging。
In this article、Organize the cost structure of AI creative。
Cost of traditional visual production
In traditional photography and advertising visual production,、The following costs were mainly incurred:。
For example, in an advertising shoot
- studio fee
- Equipment cost
- staff expenses
- model cost
- Set production cost
- location fee
These costs accounted for the majority of production costs.。
Especially for large-scale advertising shoots.、Production costs are high because many people and equipment are required.。
Costs reduced by AI production
By using AI image generation、You may be able to reduce some costs。
For example, the following items。
Shooting related costs
AI image generation may eliminate the need for actual photography。
Therefore
- studio fee
- Equipment cost
- location fee
Shooting-related costs such as。
Set production cost
At an advertising shoot、I may create a background set。
For example
- studio set
- large background
- art set
Using AI image generation、You can create these backgrounds digitally.。
Shooting schedule
In the photo shoot、Schedule adjustment and preparation period are required.。
In AI production
- Preparation for shooting
- location hunting
- Schedule adjustment
This may reduce the amount of work such as。
New costs incurred in AI production
on the other hand、There are also new costs in AI production.。
AIツール usage fee
There is a usage fee for the AI image generation tool.。
For example
- Monthly fee for AI generation tool
- cloud computing cost
- API usage information
These costs will be incurred。
Production time
AI image generation seems to be able to create images in an instant, but、In actual production
- prompt adjustment
- Repeat image generation
- Image selection
work is required such as。
Therefore, the production time will not be zero.。
Quality management
In AI-generated images、Quality confirmation work is also important.。
For example
- Check for unnatural structures
- Consistency with brand image
- Visual perfection
Such quality control work is required.。
The center of gravity of costs changes
In AI production、Costs do not disappear completely。
rather、The center of gravity of costs changesIt is important to think that。
Conventionally
Photography equipment/personnel costs
was the focus。
In AI production
Planning, design, production management
The cost of。
Creative production in the AI era
AI image generation、Changing the cost structure of visual production。
But the important thing is、The point is that the value of visual production itself will not disappear.。
For example
- concept design
- visual planning
- production direction
These parts cannot be replaced by AI.。
Therefore, in creative production in the AI era,、Production design abilitybecomes more important。
summary
With the spread of AI image generation、The cost structure of visual production is changing。
Costs that can be reduced by AI
- studio fee
- Equipment cost
- Set production cost
- location fee
On the other hand, AI production also incurs the following costs:。
- AIツール usage fee
- Production time
- Quality management
AI will not completely eliminate production costs.。
The center of gravity of production costs will changeis a major feature of the AI era.。
▶︎ [Can advertising photos be created with AI? Possibilities of AI advertising visuals]
▶︎ [AI visual production practice | Prompt design and production process]
▶︎ [Risks of AI visual production | Copyright, brand, and misinformation issues]
