Can AI and photography coexist?
With the evolution of AI image generation、There is increasing debate about whether AI will replace photography.。
However, in the actual visual production scene,、AI and photography are not complete competitors。
Rather now、AI and photosProduction methods used while sharing rolesis spreading。
What's important is、Rather than simply comparing AI and photography、Thinking about the role of each visual production processです。
In this article、We will organize the roles of AI and photography based on the production process.。
Basic process of visual production
Advertising and visual production、Generally, the process goes like this:。
- plan
- concept design
- visual production
- edit
- Deployment
Photography is、This is one method in this process.。
With the advent of AI image generation、More ways to create visuals。
In other words, AI and photography、tools used in the same processhas become。
Areas where AI is good at
AI image generation、Even in visual productionMaterial generation and pattern productionhas strengths in。
For example, the following areas。
concept visual
At the planning stage、you need to create a visual image。
For example
- Expression of worldview
- concept image
- visual rough
In creating these images、AI image generation is increasingly being used。
Because you can create multiple visuals in a short time、Useful as a tool for considering ideas。
background and effects
AI image generation、It is also used to create backgrounds and performances.。
For example
- Space production
- environmental background
- special performance
Even with visuals that are difficult to shoot、AI can create。
Visual development
AI image generation、Also suitable for creating visual variations.。
For example
- Color variations
- Wrong composition
- Different scene
Marketing requires a lot of visuals、AI may be used。
Areas that require photography
on the other hand、There are some areas where photography is important.。
What is especially important is、Visuals that require realityです。
Product photo
In EC and advertising、It is necessary to show the actual product。
For example
- Product shape
- Texture of material
- small details
This information is、Actual photos convey more accurately。
Character expression
in advertising、People can be an important factor。
For example
- brand model
- talent advertising
- Corporate image
When expressing a real person、Photography will be required。
record of reality
The photo is、It is also a medium that records reality.。
For example
- event record
- corporate events
- press photo
In these applications、I need a real photo, not an AI image。
Hybrid production of AI and photography
At the current production site、Productions that combine AI and photography are also increasing.。
For example
- People are photographed
- Background is AI generated
- The product is photographed
- The production is AI processed
With this production method、Greater freedom in visual production。
Visual production in the AI era
AI image generation、It is not a tool that completely replaces your photos.。
Rather, AI、visual productionone of the new toolsです。
What's important is
- When to use AI
- Scenes that require photography
is to understand。
At the production site、It is important to use AI and photography properly depending on the purpose.。
summary
With the spread of AI image generation、Visual production methods have expanded。
But AI and photography、It's not just a competitive relationship.。
Thinking about visual production as a process
Areas where AI is good at
- concept visual
- background production
- Visual development
Areas where photography is important
- Product photo
- Character expression
- record of reality
AI and photography each have a role。
Visual production in the AI era、Thinking in terms of the role of the production process rather than the difference in toolsbecomes important。
▶︎ [The value of a photographer in the AI era | What creativity remains in humans]
▶︎ [The future of visual production in the AI era | What will change with generative AI]
